Senior Manager, Provider Community & Content Marketing

You Will..

• Build and define the program – Own the full provider community strategy: define what 'community' means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.

• Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.

• Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve.

• Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.

• Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.

• Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.

• Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.

• Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant.

You’d be a great fit if you..

• You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes.

• You've designed and produced events (in-person and virtual) that created genuine belonging and loyalty, not just attendance.

• You've stood up an ambassador or advocacy program and can speak to how you converted fans into advocates and advocates into a growth channel.

• You think of community as a relationship engine and hold yourself accountable to business outcomes, not vanity metrics.

• You believe content and community belong together — and you have strong opinions about format, channel fit, and what's worth a busy professional's time.