Staff Product Manager, Provider Growth at Headway

About Headway

1 in 4 people in the US have a treatable mental health condition, but most providers don’t accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. They’ve automated the admin work—credentialing, claims, and payment reconciliation—and now serve over 75,000 providers across all 50 states, helping 1 million+ patients. Headway is evolving from a billing layer into the platform where care happens.

As a Series D company with $325M+ in funding (backed by a16z, Accel, Spark Capital, etc.), Headway seeks exceptional talent to drive their mission forward.

About Provider Growth at Headway

The Provider Growth team oversees the entire lifecycle of how therapists find, join, and build their practice on Headway—from awareness to seeing patients within the first 90 days. Their success directly fuels Headway’s business, as active providers are the engine of patient care.

About This Role

Headway is hiring a Staff Product Manager to focus on provider activation. This role involves educating new providers on using Headway effectively, migrating their patients to the platform, and maximizing high-quality appointments during their early tenure. This is a high-leverage but underinvested area critical to provider sentiment, retention, referral, and monetization.

What You’ll Own

• Own the provider activation funnel, identifying key stages and thresholds that lead to high-quality retention.

• Develop a strategy to drive the volume of activated providers and appointments per new provider, aiming to boost provider retention and Lifetime Value (LTV).

• Collaborate closely with teams like sales, customer experience (CX), pricing, ranking, and provider experience to ensure activation is effective, simple, and delightful.

• Drive porting—tools, flows, and incentives to help providers bring their existing patients to Headway.

• Design a well-segmented onboarding journey to build trust and confidence with new providers.

• Define the team’s strategy, OKRs (Objectives and Key Results), and roadmap.

Ideal Candidate Qualifications

• Experience owning a complex growth or activation motion where user actions directly impact revenue.

• Ability to learn quickly and connect customer needs, user experience, and business outcomes.

• Proven ability to influence teams like sales, CX, finance, and pricing to drive alignment and maximize company-wide impact.

• Curiosity and deep-dive expertise to build fluency in critical areas.

• Decision-making skills to drive iterative progress without waiting for perfect information.