Senior Manager, Marketing Operations

The Senior Manager, Marketing Operations is a crucial member of Solink’s Revenue Operations (RevOps), Go-to-Market, and Demand Generation teams, responsible for ensuring the smooth operation and scalability of marketing and lead-generation infrastructure. This role focuses heavily on data integrity and improving lead acquisition processes to support overall growth.

Key Responsibilities:

• Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership, enabling data-driven decisions.
• Maintain and optimize the foundations of the HubSpot account, ensuring marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs.
• Own the strategy and execution of Solink’s campaign architecture and reporting in Salesforce, along with integrations with HubSpot to ensure accuracy.
• Support broader revenue-tech (RevTech) operations, including CRM integration, lead-flow optimization, data hygiene, campaign setup and tracking, and cross-functional collaboration.
• Act as a “go-to” resource for revenue-driving activities, from ad-hoc analytics and dashboards to process improvements and technical implementations.
• Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance.
• Identify inefficiencies and areas for improvement across marketing operations, proposing and implementing solutions to streamline processes and improve performance.

Key Qualifications:

Must-Have:

• Strong ability to prioritize tasks and manage time effectively, balancing multiple responsibilities across reporting, operations, and project execution.
• Deep understanding of HubSpot and Salesforce, including architecture, CRM setup, workflows, data mapping, and integrations.
• Strong people and communication skills, capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.
• Strong analytical skills with the ability to translate data into actionable business insights.
• High proficiency in Excel/Google Sheets (e.g., pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters).
• A deep understanding of B2B sales, marketing, and customer success, including process, content, and technology (e.g., Marketo, Gong, HubSpot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight).
• Excellent attention to detail, coupled with the ability to see the bigger picture, identify root causes, articulate challenges clearly, and solve problems strategically.
• Familiarity with CRM systems beyond HubSpot, especially Salesforce, and experience with HubSpot-Salesforce sync.
• A mindset of continuous improvement, able to proactively seek process improvements, enforce data integrity, and support scalable growth.
• 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.
• Bachelor’s degree in Marketing, Data/Analytics, Business Administration, or equivalent.
• Experience working in fast-paced startup or scale-up environments.
• Familiarity with marketing automation platforms, ad tech, and analytics tools.
• Comfort working cross-functionally across marketing, sales, operations, product, and customer success.
• Previous experience in RevOps or revenue support roles.