Senior Go-To-Market (GTM) Manager, Education & Curriculum Products

What You’ll Do

Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel’s Education and Curriculum products.

Own priority Education GTM initiatives and new go-to-market motions end-to-end—from identifying the opportunity and defining the audience and positioning through channel strategy, sales enablement, launch, and performance measurement.

Identify new growth opportunities using customer insights, performance data, and market trends, then develop the strategy and business case to bring them to market.

Partner with Sales and Sales Enablement to build the messaging, training, processes, and resources that help representatives effectively position and sell Education products.

Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.

Independently scope and conduct quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.

Establish operating rhythms, metrics, and systems—including AI-driven automation—that improve accountability and turn one-off wins into repeatable processes.

Monitor initiative performance, troubleshoot issues, course-correct when needed, and escalate risks with clear recommendations.

Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders while balancing near-term revenue opportunities with long-term business and customer needs.

What You’ve Done

Built 7+ years of experience across go-to-market strategy, growth, marketing, business operations, strategy and operations, or a related function, preferably in a high-growth or startup environment.

Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.

Independently determined how to achieve defined business goals with limited instruction or supervision and delivered measurable results.

Built and executed programs that drove meaningful improvements in revenue, conversion, acquisition, adoption, expansion, retention, or operational performance.

Used quantitative and qualitative insights to structure complex problems and develop sound strategic recommendations.

Applied a strong understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models.

Influenced stakeholders across Sales, Finance, Marketing, Operations, and other functions without relying on direct authority.

Managed multiple complex initiatives simultaneously while creating clarity, securing alignment, and maintaining momentum.

Incorporated AI tools into how you work—not only to increase personal efficiency, but also to build more scalable and repeatable processes.

What Sets You Apart

A track record of taking GTM initiatives from rough ideas to launched, measured programs—more than once—with meaningful incremental revenue, customers, or adoption to show for it.

Experience building a GTM function, motion, or playbook from scratch rather than solely optimizing an established one.

A demonstrated habit of using AI to automate recurring workflows out of your own hands and create processes that can run consistently without you.

The range to move from a working session with a sales representative to a strategy conversation with an executive in the same day, adapting your communication style and level of detail to each audience.

A customer-first mindset and enthusiasm for solving meaningful problems for educators, administrators, and families.