Senior Full Stack Google Ads Buyer (Search & Shopping) - Ecommerce
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About the Role
Join the fastest-growing Google Ads agency globally, where search and shopping mastery drives real ad spend for ecommerce DTC brands. This is a senior position for a full-stack Google buyer specializing in search and shopping, operating at scale with real budgets.
The agency, led by its founder and CEO, manages nine figures in annual ad spend across 180+ ecommerce brands. Their strategies are proprietary, standards are high, and client retention is exceptional—clients stay for years. You’ll work in a high-performance team with direct access to the founder and cutting-edge Google features.
This role is for someone who owns accounts end-to-end, focusing on search and shopping. You’ll build profitable structures, split brand vs. non-brand campaigns, and research top-of-funnel keywords at the category, problem, and mechanism levels. You’ll also optimize product feeds in DataFeedWatch, Channable, or Google Sheets, ensuring clean attributes, custom labels, and supplemental feeds. Continuous title and image testing at the feed level is critical—you’ll scale winners and eliminate waste quickly.
While YouTube and Demand Gen are part of the picture, the agency will teach these if your foundation in search and shopping is elite. Data-driven decision-making is key: you’ll use Triple Whale and Northbeam to optimize for profit, not just Google’s interface metrics.
You’ll collaborate with the creative team to test angles and formats against traffic, and clients will receive clear, honest reporting on performance.
Responsibilities:
- Own Google Ads accounts end-to-end, prioritizing search and shopping campaigns
- Build and manage profitable search structures, including brand vs. non-brand splits
- Research and structure top-of-funnel keywords at the category, problem, and mechanism levels
- Optimize product feeds in DataFeedWatch, Channable, or Google Sheets, ensuring clean attributes, custom labels, and supplemental feeds
- Run continuous title and image testing at the feed level and scale winners
- Expand into YouTube and Demand Gen, scaling them deliberately
- Scale high-performing campaigns and eliminate waste against real spend
- Use Triple Whale and Northbeam to optimize for profit, not just Google’s interface metrics
- Partner with the creative team to test angles and formats against traffic
- Provide clients with clear, honest reporting on performance
Requirements:
- Proven experience buying Google Ads for ecommerce at real scale, with a focus on search and shopping and measurable results
- Elite expertise in search account architecture, brand vs. non-brand splits, and top-of-funnel keyword research
- Elite expertise in shopping and feeds, with hands-on experience in DataFeedWatch, Channable, or Google Sheets
- Experience running structured title and image testing at the feed level as a habit
- Full-stack experience across Google Ads, comfortable owning entire accounts; YouTube and Demand Gen experience is a plus
- Deep understanding of data tools like Triple Whale, Northbeam, and the Google Ads interface, always optimizing for profit
- Comprehensive understanding of the entire Google Ads ecosystem
- Experience in ecommerce or DTC
Benefits:
- Fully remote with flexible hours
- Seat in a premium agency managing nine figures in ad spend
- Small, senior, global team with no bureaucracy
- Direct access to the founder and challenging work
- Weekly personal mentoring from the founder
- Paid time off
- Wellness bonus
- Team retreats and workations
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Paired
View Company ProfilePaired is a specialized recruitment agency that connects US-based businesses with elite overseas talent. The company's primary mission is to help businesses seamlessly scale their workforce while reducing payroll costs by up to 80% through global hiring. Operating across diverse sectors—including creative, SaaS, healthcare, real estate, e-commerce, and accounting—Paired manages the entire hiring lifecycle. They utilize localized recruitment experts, rigorous vetting processes (filtering out 99.7% of applicants), and comprehensive skill assessments to present businesses with the top 0.2% of global candidates. Unlike traditional staffing agencies, Paired facilitates direct hires without charging ongoing payroll markups or management fees.
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