Regional Marketing Lead (UK, Ireland & BeNeLux) at RoomPriceGenie

About RoomPriceGenie

Founded in 2017, RoomPriceGenie is dedicated to helping hoteliers around the globe achieve optimal pricing. We understand that many small hotels face challenges with digitalization, making their operations increasingly complex and often resulting in lost revenue. Our state-of-the-art algorithm analyzes both internal hotel data and market trends to recommend pricing strategies that enhance revenue and improve booking rates.

With customers spanning the globe—from the USA and Canada to Iceland, South Africa, China, Slovenia, Italy, and the UK—RoomPriceGenie has made a meaningful impact in the hospitality industry.

We invite you to join us on this journey! We actively encourage applications from candidates with diverse backgrounds to enrich our team and drive innovation.

Your Responsibilities

You'll be the marketing lead for your region (UK, Ireland, and BeNeLux), reporting to the Head of Regional Marketing. You decide where the money goes, you run the campaigns, and you're measured on the pipeline you create.

• Build the plan. Set your region's marketing strategy with your commercial lead: targets, channels, budget, and calendar. Then change it when the market does.

• Fill the pipeline. Run full-funnel campaigns across paid social, search, email, events, and partners. Take global campaigns and make them work in your markets. Hand Sales leads they actually want to call.

• Spend like it's your own money. You get full control of your budget. Track what works, cut what doesn't, and show the return on every euro.

• Turn partners into growth. Build co-marketing with partners and associations that bring in real leads, not just logos on a slide.

• Create content hoteliers trust. Write thought leadership, guides, and stories that build credibility in your markets, and work with our web team to get found in search and AI tools.

• Be the voice in the room. Represent marketing inside your regional sales, customer, and partner teams. Bring what you hear in the market back to the business, and be the face of our brand at events, in the press, and online.

• Work smarter with AI. Use AI for research, analysis, testing, content, and automation, so you move faster and your work gets better.

• Enable the regional marketing team. Turn your best campaigns into playbooks others run, and coach fellow regional marketers.

Your Profile

• 5+ years of B2B marketing experience, including at least 3 years in regional or field marketing roles with ownership of pipeline targets, not just activity.

• Experience building multi-market go-to-market plans across demand generation, paid, partnerships, content, events, and ABM.

• Strong background in marketing analytics, experimentation, attribution, and campaign optimization. Able to translate complex data into clear business recommendations.

• Hands-on experience managing a marketing budget and articulating ROI in commercial terms: sourced and influenced pipeline, CAC, payback.

• Close collaboration with Sales and SDRs, defining MQL criteria and building handover processes that convert.

• Regular use of AI tools in day-to-day marketing work, with practical examples to share.

• Excellent project and stakeholder management skills, comfortable working across regions and with senior stakeholders, ideally in a matrixed or global company.

• Comfortable thriving in a fast-moving, complex environment with a high level of ownership. Strategic thinking paired with a willingness to constantly test and learn.

• Willingness to travel regularly across the region.

• Fluent in English (C2 proficiency).

Nice to Have

• Hands-on HubSpot experience: building segments, workflows, lists, and campaign attribution reports.

• Experience in hotel tech, travel tech, or SaaS.

• Extra languages such as Dutch or Spanish.

What We Offer at RoomPriceGenie

At RoomPriceGenie, we offer an exciting startup atmosphere where you can grow your career while changing the world for tens of thousands of independent hoteliers. Our global and diverse team thrives in a culture of transparency, respect, and making a real impact together.

• Remote-First Model: Work from (almost!) anywhere. Some roles need you in a specific country or time zone.

• One Team, One Vision, One Goal: We’re in this together! Our Genies are laser-focused on our mission, collaborating to make magic happen.

• Epic Team Gatherings: Every year, we bring our global crew together for a week of networking, brainstorming, and fun.

• Growth and Development: We’re all about lifelong learning! Level up your skills with personal and professional development opportunities. You’ll even get up to three extra days off each year to focus on your growth.

• 5 Years? 5 Weeks! Stick with us, and we’ll reward your loyalty with five weeks of bonus vacation time.

• Birthday Celebrations: Take your birthday off to celebrate the way you want.

• Flexible Hours: We offer flexible working hours to help you balance your work and personal life.

• Wellbeing Matters: Access to Headspace for meditation and BetterHelp for professional online therapy and counseling.