Revenue Marketing Lead

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What would you do in this role?

This role is designed for a strategic, highly analytical B2C marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details. We’re looking for someone who enjoys building, troubleshooting, QA’ing, iterating, and optimizing systems and campaigns directly - not just setting strategy from afar.

We’re looking for someone who naturally asks questions like: Where is there untapped revenue? What does this member need next? What offer would resonate? How could we improve this conversion experience? What should we test?

You’ll use member behavior, campaign performance, and business insights to identify new revenue opportunities, develop marketing strategies to capture them, and test and optimize until you find what works.

More specifically, you would:

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member offers.
• Identify and execute high-impact upsell and cross-sell opportunities across our existing member base.
• Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
• Partner closely with Product, Email Marketing, Analytics, and Engineering to bring revenue-generating ideas to market.
• Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
• Identify the messaging, content themes, and offers that resonate most with members by combining performance data, market trends, and AI-assisted insights, then translate those learnings into clear direction for copywriters and creative partners.
• Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
• Help evolve segmentation strategy, personalization capabilities, and targeted marketing experiences across the member journey.
• Work closely with experimentation tools, analytics environments, and machine learning-supported marketing platforms.
• Build scalable workflows and processes that help successful marketing programs grow over time.
• Balance strategic leadership with hands-on execution and rapid iteration.

What we’re looking for

• 6+ years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related field.
• Demonstrated experience in a role where marketing performance was directly tied to revenue, sales, conversion, or another meaningful commercial outcome.
• Experience driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base.
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
• Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive performance.
• Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
• Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
• High technical fluency with marketing automation platforms, analytics tools, and AI-enabled workflows, with experience using them to accelerate experimentation, improve marketing performance, and scale growth.
• Strong direct-response instincts and understanding of performance marketing principles.
• Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
• Comfort working cross-functionally with technical and business stakeholders.
• Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
• A strong interest in investing and personal finance. Experience in financial services, fintech, or investing is strongly preferred.
• Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is a plus.