
Marketing Financial Manager
United StatesJob Description
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Join the team as Twilio’s next Marketing Financial Manager. This position is needed to drive end-to-end operational budget management, financial forecasting, and strategic decision support across Twilio’s global Marketing organization.
You will serve as a trusted finance partner supporting a global Marketing footprint and multi-million dollar program budget. You will independently own forecasting mechanics, lead in-quarter budget pacing and redeployment, modernize financial workflows using automation, and evaluate marketing investment returns to ensure spend drives profitable growth.
Responsibilities
In this role, you’ll:
- Manage Marketing’s total OPEX budget, taking end-to-end ownership of headcount/payroll modeling and detailed PO-level program spend tracking across 10 distinct Marketing functions.
- Drive strategic financial planning, monthly and quarterly forecasting, and long-term financial modeling across the entire Marketing organization.
- Lead in-quarter budget pacing with Marketing leadership to maintain spend discipline and reallocate uncommitted funds to high-priority initiatives.
- Partner closely with Accounting on month-end accruals and close processes, while coordinating with Procurement/Sourcing on PR and PO workflows.
- Execute ad hoc financial analyses, ROI evaluations, and decision support for strategic marketing programs, vendor renewals, and org changes.
- Modernize forecasting workflows using FP&A systems, data analytics, and automation tools to streamline processes and shorten cycle times.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply.
*Required:
- A Bachelor’s degree in Finance, Business, Economics, or equivalent practical experience.
- 8+ years of progressive corporate finance, FP&A, or strategic finance experience, ideally in a high-growth technology or enterprise SaaS environment.
- Proven experience managing high-volume OPEX program budgets ($50M+), complex PO tracking, vendor accruals (in accordance with US GAAP), and headcount forecasting across multi-functional teams.
- Demonstrated ability to work independently with senior leaders (Director and VP level) to drive budget accountability and explain financial concepts concisely.
- Advanced financial modeling skills (Excel/Google Sheets) and hands-on experience with enterprise FP&A platforms (e.g., Anaplan, Pigment, Adaptive), ERP systems (e.g., Oracle, NetSuite), and HCM/recruiting systems (e.g., Workday, Greenhouse).
Desired:
- Direct FP&A experience supporting Marketing or GTM functions, with a proven track record of partnering with Sales and Marketing teams.
- Experience modernizing financial workflows, automating manual tasks, and leveraging data tools (e.g., SQL, PowerBI, Tableau, or AI-assisted financial tools).
- Demonstrated ability to translate marketing and sales performance metrics into top-line business growth and return on investment (ROI).
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Twilio
View Company ProfileTwilio is the world’s leading Cloud Communications Platform (CPaaS) that enables developers to build, scale, and operate real-time customer engagement within their software applications. Instead of dealing with complex telecom hardware, companies use Twilio’s powerful APIs to add communication capabilities—like SMS messaging, voice calls, video, and email—directly into their code. From verifying user identities via 2FA codes to powering customer support chat centers and marketing emails (via SendGrid), Twilio bridges the gap between the internet and the global telecommunications network.
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