Marketing & Demand Generation Manager

About the Role

The Marketing & Demand Generation Manager transforms marketing strategy into pipeline, executing campaigns, content, demand generation programs, and marketing operations for their region. This hands-on role bridges the gap between the regional Commercial Director and the Fractional CMO, translating business goals into daily marketing execution.

The ideal candidate is comfortable juggling diverse tasks—writing blog posts, briefing paid campaigns, building nurture flows, and compiling pipeline reports—while maintaining a commercially minded and strategic approach.

The role reports to the Commercial Director for their region, with a dotted line to the Fractional CMO.

🚀 Key Responsibilities

1. Campaigns

• Develop campaign concepts and execute them end-to-end across channels, including email, web, paid, social, and events.
• Own campaign performance reviews and iterate based on results.

2. Content & Thought Leadership

• Lead content strategy and planning for the region.
• Write and produce blog posts, long-form content, case studies, and customer stories.
• Develop whitepapers, reports, and guides.
• Write website copy and landing pages.
• Produce sales enablement content.
• Support executive and founder thought leadership initiatives.

3. Demand Generation & Website Conversion

• Contribute to demand generation strategy and forecasting.
• Manage channel performance across owned and paid channels.
• Drive lead and account acquisition.
• Build and manage lifecycle and nurture programs.
• Optimize website conversion and conduct experiments.

4. Paid Media & ABM

• Develop paid media and account-based marketing (ABM) strategies.
• Support target account selection and orchestration.
• Iterate on ad creative and messaging.
• Own paid performance reporting.

5. Events

• Plan and deliver owned events, webinars, and third-party events/sponsorships.
• Lead event messaging and creative direction alongside the Designer.
• Analyze event performance and report ROI.

6. Social & Committee

• Contribute to organic social strategy and platform-specific content planning.
• Manage day-to-day posting and scheduling.

7. Sales Alignment & Enablement

• Define and manage lead quality standards.
• Support buying group engagement.
• Develop sales enablement materials with the Commercial Director.
• Facilitate feedback loops between sales and marketing.

8. CRM, Data & Marketing Operations

• Own CRM hygiene and marketing automation.
• Maintain data governance and quality.
• Manage attribution and reporting.
• Build dashboards and surface insights.
• Oversee marketing tools and platforms.

9. Reporting

• Own weekly and monthly revenue reporting and communications for the region.
• Analyze long-form video and webinar performance.

⚡️ Success Metrics (Indicative)

Core KPIs

• Marketing-generated pipeline and sales prospects for the region.

Additional KPIs

• Campaign and channel performance against targets.
• Content output and quality.
• Event ROI.
• Lead quality and conversion through the funnel.
• CRM data health and reporting accuracy.

🏗️ Qualifications & Experience

• Experience in a B2B marketing or demand generation role, ideally in SaaS, Technology, CRM, Consulting, or Digital services.
• Hands-on experience running multi-channel campaigns from concept to performance review.
• Strong content skills, including writing blogs, case studies, and website copy.
• Experience with HubSpot CRM and Marketing Hub, or equivalent platforms.
• Understanding of paid media, ABM, and lifecycle/nurture programs.
• Comfortable owning reporting, attribution, and dashboarding.
• Experience collaborating closely with sales teams on lead quality and enablement.

🔥 Personal Qualities

• A true generalist, comfortable switching between strategy, writing, and data in a single day.
• Highly organized, capable of managing multiple campaigns and channels simultaneously.
• Proactive and accountable, with strong follow-through.
• Commercially minded, ensuring all activities tie back to pipeline growth.
• Comfortable working closely with senior stakeholders across sales and leadership.

🚀 Typical Weekly Tasks

• Campaign planning, briefing, and execution.
• Content creation and review.
• Demand generation and paid channel management.
• CRM, reporting, and dashboard maintenance.
• Coordination with the Commercial Director and sales team.
• Check-ins with the Fractional CMO on strategic alignment.

🎁 Benefits

• Remote work flexibility within the country of employment.
• Load shedding support with a provided power station.
• Home office budget for desk and chair setup.
• Choice of MacBook or Windows laptop, plus monitor and mouse.
• Generous annual leave: 18 days plus 2 extra special days.
• Flexible schedule to accommodate personal needs.
• Huble-branded swag.
• Subsidized medical aid coverage.