Marketing (CX) Consultant at Huble Digital

Welcome to Huble, a HubSpot’s 2024 global partner of the year. We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses to move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

As a Marketing (CX) Consultant, you need to be an expert in marketing strategy and the MarTech space at Huble Digital. This will include consulting with clients about their business and marketing needs, compiling strategy and technology architecture, configuring technology, and managing change.

You should be driven, take initiative, and always look for new and better ways to do things. You need to be very solution-oriented (with experience in business and marketing), research-driven, and analytical. You should be a highly motivated individual who thrives in a fast-paced and agency-style team environment and can easily adapt to changing market and organizational requirements. You need to be passionate about your work to the point where it inspires others.

🚀 Key Performance Areas:

• Marketing Consulting, Goal Setting & Auditing
• Work with clients to define what success looks like and associate metrics from their objectives and very complex business requirements
• Gain a fast understanding of client needs, processes, and audiences
• Audit existing marketing to identify areas for improvement
• Analyze and provide Martech best practice recommendations
• Develop innovative solutions/ apply out-of-the-box thinking for complex marketing problems
• Ongoing consultation with clients to address their challenges and develop solutions to their business problems as part of a backlog
• Report on the overall performance of marketing against key KPIs and identify solutions to address challenges
• Ensure a healthy and productive relationship with the client that they see you as a “value add” to their business

Marketing Strategy / Customer Journey Design

• Marketing & Customer Experience strategy including but not limited to messaging & positioning, target audience ICP and persona development, journey mapping, and behavioral change design
• Briefing creative, SEO, and Paid Media specialist teams on requirements
• Briefing junior marketing consultants/specialists to assist with launch campaigns and running QA
• Marketing strategy can include but is not limited to Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc.

Website CRO Strategy

• Define the overarching website objectives, website page/navigation architecture, strategic page layouts, documenting “Jobs To Be Done” and ensuring the website is optimized for target audiences and follows CRO best practices
• Audit existing website content to see what needs to be kept, updated, removed, or if new content needs to be created
• Brief designers and developers and ensure the outputs are aligned with the business and marketing requirements
• Work with SEO specialists to inform SEO requirements
• Functional testing before going live

HubSpot / Technology for Marketing Operations

• As part of CRM onboarding, you will be responsible for consulting and workshopping with clients to understand and document their marketing operational requirements
• Marketing Operational Business Process Mapping
• Utilizing a “Jobs To Be Done” framework describing the various steps
• Identify areas of the current marketing operations that can be improved, such as lead scoring, marketing automation, segmentation, and utilizing HubSpot’s features to the fullest
• Setup/Optimization of marketing systems, automation, reports, and migration of existing marketing
• Brief setup requirements to Solution Architects, Developers, and Junior Consultants/Specialists
• Where the need for an integration with another system is identified, brief requirements to Solution Architects and Developers
• Run functional testing of processes and automation against business requirements
• Provide training and change management (workshops and process documentation) to ensure the adoption of HubSpot

🏗️ Requirements:

The Marketing role at Huble requires a strong background in marketing as the business problems marketing consultants are expected to solve can be cross-departmental, operational, data-related, market/audience related, require different channels, or require tactical optimization. As such, Huble marketing consultants need to have a strong background to build on to support our clients when it comes to consulting.

• Relevant tertiary qualification in Marketing or Business Strategy (e.g., a BComm Honours, BBusSci in Marketing, Masters in Marketing or Business, etc.) or evidence of continuous education through other relevant marketing certifications
• Excellent command of English, with exceptional writing and communication skills
• 6+ years of experience working in digital marketing
• Previous experience in a digital agency/consultancy working in a client-facing consulting/specialist role (consulting, solution building, implementation, and training) would be a bonus
• Has developed multiple marketing strategies (Inbound, ABM, Website, Retention, Marketing nurtures, etc.) and managed these from concept to execution
• Ability to work with clients and conduct desk research to develop ICP audiences and personas to inform marketing messaging and topics/themes
• Has been responsible for reporting on the performance of digital marketing and setting up of reporting
• Has a very strong business acumen not just in marketing but a strong understanding of sales and customer service and worked alongside these functions in a marketing capacity
• Has developed/run marketing automation programs previously and has a strong understanding of how to leverage data for marketing
• Previous experience in organizational change management, behavioral science, brand strategy, or GTM strategy would be a bonus
• A solid knowledge of HubSpot or equivalent (i.e., SalesForce, Pardot, Marketo, etc.)
• Being certified in HubSpot or equivalent (i.e., SalesForce, Pardot, Marketo, etc.) would be a bonus
• A solid knowledge of HubSpot CMS or equivalent CMS (i.e., WordPress, Drupal, Wix, etc.)
• Demonstrable experience/history in at least 2 of the following areas of either doing the work directly or directly managing/briefing and reviewing the performance and advising on optimizations and owning the results:
• SEO/Organic Traffic
• Paid Media (including paid social)
• Email Marketing/Marketing Automation
• Website Strategy/Website CRO

⚡ Personal Qualities:

1. Innovative and entrepreneurially minded
2. Always questioning and improving processes
3. Superb interpersonal skills coupled with the ability to work independently as well as part of a team
4. Hard-working and eager-to-learn attitude
5. Mature: High emotional intelligence
6. Dynamic: Full of energy, enthusiasm, and a sense of purpose
7. Focused on delivering quality at all times with an impeccable eye for detail
8. Ability to be flexible and adaptable in an ever-changing environment, short lead-time requests, and multiple projects
9. Strong problem-analysis and problem-solving skills and proactive, action-oriented
10. Excellent time and self-management skills
11. Ability to convey information and ideas through a variety of ways to individuals or groups in a manner that engages the audience and helps them understand and retain the message
12. Dedicated to continued learning and research to keep abreast of trends and changes within the HubSpot environment
13. Data and performance-driven