Marketing Coordinator

Our client is a leading business solutions and marketing services provider in Australia, delivering strategic marketing campaigns, content creation, and digital engagement.

They are now looking to hire a Marketing Coordinator to execute marketing plans, coordinate projects, and ensure the seamless implementation of campaigns.

Job Responsibilities:

• Assist in developing and implementing marketing campaigns, including web pages, brochures, blogs, emails, and other materials
• Manage timelines, track project progress, and ensure marketing initiatives are completed on time and within budget
• Organise and promote webinars, trade shows, and company-sponsored events
• Gather and analyse market trends, competitor insights, and customer preferences to support marketing strategies
• Develop and schedule content using AI and marketing tools, maintaining a structured content calendar
• Schedule, post, and monitor social media content, responding to comments and inquiries as needed
• Track marketing campaign performance using Google Analytics and other tools, providing regular reports to the IOM
• Act as a communication bridge between the marketing team, other departments, and external vendors to ensure smooth project execution
• Support customer and prospect database maintenance, ensuring data accuracy and coordination among users
• Ensure all promotional materials and marketing assets align with the company’s brand guidelines
• Assist in creating, sending, and tracking email campaigns targeted at different customer segments
• Update website content, including case studies, blogs, and promotional materials
• Identify and report potential issues affecting campaign effectiveness or marketing plan execution
• Work on assigned internal projects to improve processes and efficiency within the marketing team

Requirements

• Experience in marketing coordination, project management, or digital marketing
• Strong content creation and copywriting skills
• Familiarity with social media management tools, AI-driven marketing tools, and email marketing platforms
• Experience with Google Analytics, reporting tools, and market research
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong attention to detail and organisational skills
• Proficiency in Microsoft Office, CRM systems, and website management platforms
• Excellent written and verbal communication skills
• Ability to work independently and collaborate with cross-functional teams