Manager, Field and Channel Marketing - NAMER

Job Summary

We’re looking for a Manager, Field and Channel Marketing - NAMER to lead a team of field marketers driving pipeline and revenue growth across North America. This role owns regional field marketing strategy and execution, with direct accountability for sourced and influenced pipeline across field, event, and partner programs.

You’ll partner closely with Sales leadership and cross-functional marketing teams to align field investments to territory plans, account priorities, and revenue goals. The role balances people leadership, strategic planning, and hands-on execution, while building scalable processes and raising the bar on the quality and impact of field marketing.

A core focus of this role is scaling Tines’ channel and partner field marketing motion across North America. This includes designing repeatable, high-impact partner programs; activating and optimizing MDF; and building systems that enable partners to generate pipeline consistently and predictably alongside the Tines sales team, executed with Simplicity, Speed, and Soundness.

What you will be doing:

• Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work.
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
• Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
• Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business.
• Own regional budgets, forecasting, and vendor management
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
• Continuously evaluate and optimize field programs based on data and feedback

What you bring with you:

• 7+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
• 2+ years of people management experience leading and developing high-performing marketing teams
• Proven track record of driving measurable pipeline and revenue through field and event marketing
• Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners.
• Strong experience partnering with Sales leadership and account teams
• Experience managing budgets and reporting on ROI and performance metrics
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with the ability to translate performance metrics into action
• Experience supporting Public Sector or regulated industries is a plus.
• Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
• Excellent communication and presentation skills, with the ability to influence both internal and external audiences
• A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
• Experience in MarTech - especially marketing automation (Asana, Hubspot)
• Experience working in high-growth or scaling organizations