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Foundation Marketing
Video & Animation 2h ago

Head of Video at Foundation

Foundation Marketing
CanadaCanada
Full-time
$88,000–$110,000 (base) + variable compensation (target 15% of base)
Senior-Level
VT

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Job Description

Remote video roles on HireSkys cover editing, motion graphics, 3D animation, and short-form content. Check the listed tools (Premiere Pro, After Effects, and similar) and the content format before applying.

Key Skills Required

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Video Editor46mFree Trial ✨
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Thumbnail ArtistShort Form (Reels/TikTok)AI Tools (VidIQ, HeyGen, ElevenLabs)YouTube

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About Foundation

Foundation helps B2B tech and SaaS brands get found, cited, and recommended when their buyers ask AI for solutions. We achieve this through Generative Engine Optimization (GEO): research, content, distribution, and optimization that build a brand's presence across LLMs, search, Reddit, YouTube, and the sources they draw on.

Mission of the Role

You will oversee video at Foundation, including how it is created, its quality, and its growth. Our video work aims to get clients found and cited in AI search and on YouTube. You will build the engine that delivers high-quality video content at scale.

Video content will primarily focus on YouTube, along with on-page video and short-form content to support visibility. This includes crafting scripts, hooks, pacing, packaging, and thumbnails.

Reports to: Head of Organic & AI Visibility. Direct reports: video specialists.

What you'll own:

  • Execution: You will manage how video is produced at Foundation, deciding between in-house teams, freelancers, production companies, or a mix. You will choose and manage partners, set workflows, and ensure scalability without compromising quality.
  • Your team: You will manage and develop video specialists who are not yet placed in pods. The resource manager will staff them across pods. As video demand grows, they will move into pods and remain under your dotted line.
  • The video craft: You will define what constitutes good video, including scripts, hooks, pacing, thumbnails, titles, descriptions, and how videos get found on YouTube and cited by AI assistants. The Creative Director will ensure video quality meets your standards.
  • The standard: You will set methods and SOPs, support QA, identify and close skills gaps, provide input on reviews, and conduct technical interviews for every video hire.
  • Growth across every book: Collaborate with GEO/AEO Marketing Directors to identify clients who should invest in video but haven’t yet, and assist in pitching video solutions.
  • New offerings: Identify future trends in video for AI visibility and make these offerings sellable and deliverable.
  • Client education and sales support: Conduct working sessions for clients and participate in pitches where your expertise can secure deals.

What you bring:

  • 8+ years in video, including experience growing YouTube channels for B2B brands, with measurable results you can showcase.
  • Experience building and running a video production engine, whether in-house, freelance, or through agency partnerships, with expertise in managing budgets, timelines, and quality.
  • Strong opinions on the entire video production process, including scripts, thumbnails, pacing, packaging, and descriptions. You should be able to analyze a video and explain precisely why it will or won't perform.
  • Experience building with AI: You have created agents, tools, or workflows for your work, and you can demonstrate how you built them. Hands-on experience with tools like VidIQ, HeyGen, ElevenLabs, or Higgsfield is a plus. If you haven't worked with AI yet, this role may not be suitable for you at this time.
  • Experience teaching others and raising the bar for those who do not report to you. Having your own YouTube channel is a significant advantage.

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Foundation Marketing

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Foundation is a premier, enterprise-grade AI-visibility and B2B-content marketing agency engineered to orchestrate massive-scale organic-growth ecosystems and intelligent, frictionless audience-capture workflows. Operating as an AI-native visibility hub, the company eliminates the operational friction of traditional, legacy marketing models—which frequently suffer from content-commodity traps, poor channel-attribution, and slow discovery-velocity—by seamlessly deploying advanced Generative Engine Optimization (GEO) telemetry, rigorous research-driven content-distribution architectures, and cohesive cross-platform authority-building frameworks. Moving beyond rigid legacy SEO paradigms, Foundation empowers high-growth B2B tech and SaaS enterprises to dynamically synchronize their content-creation, distribution, and pipeline-influencing pipelines with elite, scalable, and research-backed execution. Under the hood, their sophisticated proprietary operational infrastructure—built on a foundation of deep audience and competitive research—natively manages complex keyword-ingestion, instantaneous search-intent routing, and automated authority-signal workflows, providing the necessary operational foundation to turn LLM-driven discovery into measurable revenue-generation. What sets Foundation apart is its uncompromising dedication to frictionless B2B-orchestration; by bridging the gap between highly technical, performance-intensive search-engine demands and accessible, high-ROI creative strategy, the firm empowers modern B2B organizations to radically accelerate their market-share velocity, eliminate systemic visibility bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, AI-transformed digital-marketing landscape.

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Head of Video at Foundation at Foundation Marketing | HireSkys