Head of Reddit & Community Marketing

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited, and recommended when their buyers ask AI for solutions. We achieve this through Generative Engine Optimization (GEO): research, content creation, distribution, and optimization that build a brand's presence across LLMs, search, Reddit, YouTube, and other sources AI assistants rely on.

Mission of the Role

You will oversee Reddit and community work at Foundation, ensuring execution, quality, and growth. Reddit is a critical source AI assistants reference, and this role ensures it is managed effectively within platform rules, opening doors for other services.

Communities encompass organic Reddit, Quora, forums, Discord, and other platforms as they grow. Paid Reddit efforts are managed by the Head of Paid Media, and you will collaborate to ensure alignment between paid and organic strategies.

Reports to: Head of Organic & AI Visibility. Direct reports: Reddit and community specialists.

What You’ll Own:

• Execution: Oversee the delivery of Reddit and community work, including methods, SOPs, community rules, tooling, quality control, and the mix of in-house and freelance work. Adapt to platform changes proactively to avoid costs or client issues.
• The Standard: Set the quality bar, conduct QA support, identify and close skills gaps, provide input on reviews, and manage the technical interview process for every Reddit and community hire.
• Specialists: Train specialists to build authority with clients and own their deliverables, ensuring they move beyond task execution. Oversee unassigned specialists in collaboration with the resource manager.
• Growth: Collaborate with AEO Marketing Directors to grow community work with existing clients and assist in pitching new opportunities.
• The Story: Develop a compelling narrative explaining how Reddit threads influence AI assistant responses about brands. Use this narrative in renewals and pitches.
• New Offerings: Identify emerging trends (e.g., Reddit Answers and branded communities) and make them marketable and deliverable.
• Client Education and Sales Support: Lead working sessions for clients and participate in pitches where your expertise can secure deals.

What You Bring:

• 6+ years in community marketing with deep Reddit experience. You understand subreddit dynamics, moderator roles, and Reddit's rules, and have successfully built brand presence without getting banned or criticized.
• Experience managing community work at scale, either with a team or a bench of specialists, while maintaining high-quality standards.
• A clear understanding of how community activity impacts AI-generated answers, with measurable results you can articulate.
• Experience building with AI: You have created agents, tools, or workflows for monitoring, research, or reporting, and can demonstrate these projects. If you haven’t built with AI yet, this role is not currently suitable for you.
• Experience teaching others and raising performance standards for those who do not report directly to you.