Head of Creative Quality

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited, and recommended when their buyers ask AI for solutions. They achieve this through Generative Engine Optimization (GEO): research, content creation, distribution, and optimization that build a brand's presence across LLMs, search, Reddit, YouTube, and other sources.

Mission of the Role

You will own the quality bar for all creative deliverables at Foundation, including written content, design, video, and social and ad creative. Your responsibilities include ensuring clarity, distinctiveness, and discoverability of the work, maintaining consistent standards across all client teams.

You will collaborate across all client teams, each led by a Group AEO Marketing Director and an AEO Program Director. Your role involves overseeing writers, designers, editors, and producers within these teams, while setting and upholding the creative standards for channels managed by the Head of Paid Media and Head of Organic & AI Visibility.

Reports to: Head of Client Services. Direct reports include creative makers not yet placed in pods. You will have a dotted line relationship with writers, designers, editors, and producers in every pod and through freelance partners.

What You’ll Own:

• Design and implement the creative quality gate, including criteria, checklists, and oversight of the review process in each pod. You will review a sample of work weekly, handle escalations, and personally review high-stakes deliverables like a new client’s first work. Feedback will be provided to ensure work meets the required standards.
• Set and document the creative standards at Foundation, including guidelines, examples, storytelling frameworks, and brand frameworks, as well as the checklists used for the quality gate.
• Manage and develop creative makers who are not yet placed in pods. Work with the resource manager to staff them across different pods. Once a pod can accommodate one, they will move into the pod and remain on your dotted line.
• Oversee creative hiring, conducting technical skill assessments and having a veto on creative quality.
• Define creative levelling for writers, designers, editors, and producers, and provide input on their promotions.
• Provide coaching and regular, specific feedback to improve the skills of writers, designers, and editors, including those who do not report directly to you.
• Integrate AI tools and workflows into the creative process to enhance quality and speed, ensuring AI-assisted work meets the established standards.
• Ensure third-party creators and editors meet the same standards as the in-house team.

What You Bring:

• 8+ years of experience in creative leadership for B2B brands, either in an agency or in-house, with a portfolio across writing, design, and video.
• Experience in building a quality system, including standards, review gates, and feedback loops that have sustained growth in volume.
• Ability to make decisive calls under deadline pressure and maintain high standards, even when needing to say no to work that isn't ready, without senior backing.
• Hands-on experience building AI tools and workflows for creative work, such as agents, tools, or workflows using tools like Claude, Figma, Higgsfield, HeyGen, or ElevenLabs. Demonstrating this experience is crucial.
• Experience teaching others, including improving the skills of writers, designers, and editors who do not report directly to you.
• A clear perspective on what makes content get found and cited by AI assistants, and how this impacts the creative brief.