Director of Programmatic

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS.

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Who We Are Looking For:

We are seeking a Director of Programmatic to own strategy and execution across a portfolio of client accounts, driving strong business outcomes through hands-on leadership, advanced optimization, and high-quality client management. This role is ideal for someone who thrives in a fast-paced agency environment, operates with a high degree of autonomy, and is ready to take full ownership of programmatic performance end-to-end.

In this role, you will serve as the primary programmatic lead, responsible for developing and executing advanced strategies across medium to large client accounts. You will guide cross-functional collaboration, lead client relationships with confidence, and ensure best-in-class execution across all programmatic initiatives. This position balances strategic thinking with deep hands-on platform expertise, with full ownership of performance, optimization, and delivery.

Key Responsibilities:

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
• This will be a hands-on keys role, directly managing campaigns in Trade Desk for a portfolio of 6-8 clients. The long-term goal is to build a team under your leadership.
• Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving.
• Support revenue growth functions including new business/existing client audits and RFP participation.
• Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).
• Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
• Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes.
• Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness.
• Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives.
• Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development.
• Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
• Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation.
• Ensure adherence to brand safety, viewability, and ad verification standards.
• Support onboarding of new clients through audits, strategic recommendations, and transition planning.
• Contribute to team-level initiatives including playbooks, best practices, training, and process improvements.
• Identify opportunities to improve workflows, reporting standards, and overall operational efficiency.
• Stay current on industry trends, emerging technologies, and programmatic best practices.

Skills & Qualifications:

• A Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5+ years of experience managing hands-on keys programmatic media, digital marketing, or performance marketing, ideally within an agency environment.
• Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP).
• Proven ability to independently manage larger or more complex client relationships with limited oversight.
• Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling.
• Experience with DMPs, CDPs, and ad verification tools preferred.
• Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights.
• Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders.
• Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration.
• Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
• Entrepreneurial mindset with a passion for innovation and continuous learning.

Top Reasons You’ll Love It Here:

• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• A talented, supportive, and passionate team that loves what we do.
• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!