Landing Page & CRO Strategist

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale.

The Landing Page & CRO Strategist will be an integral member of Lunar, sitting on the CairnCommerce team and reporting directly to the Team Lead of CairnCommerce. They will work closely with our Director of E-commerce Optimization, Designers, Developers, and the Broader Media Teams.

This position will be an early member of the CairnCommerce team, having the opportunity to work closely with Leadership to improve our product, service offerings, and client processes.

Day-to-day priorities will include managing client relationships, working closely with clients on Landing Page and Funnel strategies, building and managing testing roadmaps, and utilizing the CairnCommerce technology to build and deploy Landing Pages.

Responsibilities

• Collaborate cross-functionally with media buying teams to develop comprehensive, omni-channel funnel strategies across a diverse swath of brands.
• Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating, and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities.
• Utilize our in-house Landing Page Solution to build and deploy Landing Pages and Post-Click Funnel Experiences.
• Create and execute testing plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans.
• Own analytics of the full funnel experience including insights, attribution, and tech support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth.
• Build timely, visual, compelling, fact-based test recaps, using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making.
• Coordinate with clients to understand their key objectives, business goals, and needs.
• Regularly facilitate check-in and reporting calls, strategy sessions, and more with clients.
• Partner with UI/UX designers and developers to build mockups for new Templates and new Elements we want to test into.
• Work with leadership to continuously manage, analyze, and improve internal processes, templates, project management, technology adoption, and more.
• Stay up-to-date on commerce enablement technology innovation, market trends, and digital advertising best practices.

Qualifications, Required Skills, and Experience

• Desire to join a fast-paced/high-growth organization with an interest in utilizing and building emerging technology solutions.
• 3+ years of landing page and funnel optimization experience within the ecommerce ecosystem.
• Preferably 3+ years of Agency experience.
• Experience in user experience development/management, A/B testing, conversion rate optimization, digital marketing, and ecommerce strategy.
• Strong analytical background with expertise in various reporting tools (ideally within GA4 and Shopify).
• Strong organizational and presentation skills.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
• Ability to think strategically, work independently, take initiative, and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams.
• Strong desire to be challenged, work hard, and grow personally and professionally.