Digital Asset Specialist Consultant
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Job Description
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Blue Star Families (BSF) is a national nonprofit dedicated to supporting military families by providing programming and resources while strengthening their connections to their local communities. They partner with businesses, government agencies, and local organizations to create impactful programs that empower and uplift military families.
The Digital Asset Specialist Consultant will perform digital asset management services across the following core functional areas:
3.1 Canto Platform Governance & Administration
- Maintain overall organization and structure of the Canto library
- Ensure consistent metadata, tagging conventions, and folder hierarchy
3.2 Portal Architecture & Intake Workflows
- Build and manage upload links and portals for national and chapter-level use
- Customize portals to ensure ease of use and alignment with submission guidelines
- Provide guidance or documentation to internal users on proper upload procedures
- Upload assets as needed
3.3 Quality Assurance & Asset Review
- Review incoming photo submissions for quality, relevance, and compliance
- Approve or reject assets based on established criteria
- Ensure all images meet brand and privacy standards
3.4 Compliance, Privacy & Content Scrubbing
- Review images for sensitive or restricted information, including visible nametapes or identifying details
- Edit, flag, or route assets as needed to ensure compliance with organizational and military guidelines
3.5 Legacy Asset Audit & System Normalization
- Work backward through existing asset libraries to:
- Tag and categorize legacy content
- Eliminate duplicates or outdated files
- Reorganize assets into a standardized, searchable system
- Prioritize high-value or frequently used content for faster accessibility
3.6 Continuous Improvement & Advisory
- Recommend best practices for digital asset management
- Identify opportunities to improve efficiency, searchability, and user experience
- Collaborate with internal stakeholders to align asset organization with programmatic needs
Deliverables & Milestones
- Standard Operating Procedures (SOPs): Documentation of Canto tagging, taxonomy rules, and upload workflows for internal staff.
- Custom Intake Portals: Fully configured upload links/portals tailored for national and chapter-level content submissions.
- Legacy Library Migration Plan: Audit report and completed cleanup of historical media files, including deduplication and re-tagging.
- Monthly Asset Governance Reports: Regular updates summarizing asset intake volume, approval metrics, and platform optimization efforts.
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Blue Star Families
View Company ProfileBlue Star Families (operating at bluestarfam.org) is a nonprofit advocacy and support platform engineered for military families. Founded in 2009 by military family members and headquartered in Encinitas, California, Blue Star Families addresses the unique challenges faced by military-connected individuals—ranging from frequent relocations and deployment separations to civilian community integration. Unlike traditional veteran-focused organizations, it centers on *all* military family members, including active-duty service members, National Guard, reservists, and their dependents. The organization achieves this through a combination of peer-driven networks, educational resources, and public awareness campaigns, fostering connections between military families and civilian communities. This allows military family members to access tailored support systems, advocacy tools, and opportunities to thrive despite the inherent instability of military life. With over 1.5 million annual engagements, Blue Star Families operates on a mission-driven model with no external funding, relying instead on grassroots participation and partnerships with corporate entities.
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