Demand Generation Marketer

As a Demand Generation Marketer, you will own the hands-on execution of programs that generate qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will work directly with company leadership to turn high-level growth priorities into campaigns that attract the right audience and drive booked sales meetings.

This is a builder role on a lean team, not a narrow marketing-specialist position. You will personally execute across content, webinars, email, paid acquisition, landing pages, and campaign analytics. You should be comfortable taking a high-level objective, determining how to execute it, launching the campaign yourself, measuring the results, and adjusting quickly based on performance.

Responsibilities

● Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline

● Build a content-led demand generation program across channels such as LinkedIn, newsletters, blogs, long-form content, and podcasts

● Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up

● Develop and execute strategies that convert content and webinar audiences into qualified prospects and booked sales meetings

● Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot

● Plan, launch, test, and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn Ads, and Meta Ads

● Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms

● Track funnel and channel performance across metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated, using results to determine where to scale or adjust investment

● Maintain accurate campaign attribution and lead source data within HubSpot

● Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets

● Use AI tools such as Claude or equivalent platforms to accelerate content creation, research, campaign development, and analysis while applying strong independent judgment

Requirements

● 3+ years of hands-on demand generation or growth marketing experience

● Relevant industry and customer experience: a background in B2B SaaS/technology and/or experience marketing products or services to mid-market or large e-commerce and retail companies

● Experience working on a lean marketing team, ideally 1–4 people, with direct ownership of campaigns and measurable marketing outcomes

● Candidates coming from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function; narrow specialist experience within a large marketing department is not sufficient

● Proven track record connecting personally owned marketing programs to measurable outcomes such as qualified leads, booked demos, opportunities, pipeline, or revenue

● Strong content marketing experience with an understanding of how to use content to generate demand rather than engagement alone

● Proven experience running webinars or virtual events with responsibility for audience acquisition and measurable lead or pipeline generation

● Hands-on experience with email marketing and nurture programs as well as paid acquisition through platforms such as Google Ads, LinkedIn Ads, and/or Meta Ads

● Experience with HubSpot or a comparable marketing automation and CRM platform

● Strong written and spoken English, including the ability to independently create customer-facing marketing copy

● Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment

● Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms as part of the marketing workflow

Nice to have

● Experience generating demand from e-commerce brands, particularly Shopify merchants or other mid-market and enterprise online retailers

● Experience executing B2B marketing campaigns targeting the US market

● Experience with Webflow or similar landing-page and CMS platforms

● Familiarity with SEO/AEO and coordinating with external specialists or contractors

● Experience building a demand generation function or successful acquisition channel from an early stage

● Basic creative capabilities using tools such as Canva or Figma

Benefits

• Salary will be determined based on experience
• Location: Fully remote; candidates may be based anywhere
• PTO: 15 days
• Holidays: Local or US holidays