Communications and Marketing Lead (US Vertical) at Beam

We’re looking for a creative, hands-on, and fast-paced Communications and Marketing Lead to build brand awareness and drive pipeline across the US.

You'll own the strategy and execution of all communications and marketing efforts, including content creation, sales enablement, demand generation, and PR.

You’re a full-stack marketer, with a strong sense of ownership. Whether your skills lean more towards growth or content marketing, you’re happy to get stuck in with all channels and develop new capabilities in a supportive team environment.

You’ll be

• Becoming an expert and trusted partner in your vertical. You’ll work closely with Sales and Customer Success to proactively identify opportunities.

• Regularly speaking to customers to develop a deep understanding of frontline work and AI.

• Forward planning your integrated Marcomms strategy. You’ll have high ownership to design and execute on a range of activities including:

  • Customer stories via our website, video, blog, one-pagers, and social media.

  • PR, partner, and influencer marketing.

  • Sales and BDR enablement via slides, outreach sequences, training, and Account-Based Marketing (ABM).

  • Demand generation via paid and organic channels.

  • Webinars, podcasts, and virtual events.

  • Long-form thought leadership, including ebooks and research reports.

  • Newsletters and email communications.

• Spotting and crafting “the story opportunity,” whether that angle is AI, social care, employment, human interest, or data-led—you’ll spot it and tell it compellingly.

• Building influencer networks with membership bodies and trade press.

You are

• A natural storyteller. You can spot the hooks that grab people’s attention and craft engaging stories that inspire.

• A doer. AI will accelerate us, but you still enjoy the craft of writing and satisfaction of getting stuff done, whether writing an award-winning application or securing a high-profile podcast for a cofounder.

• Results-driven. You thrive working towards ambitious targets that drive brand awareness and advocacy across your target vertical.

• Adaptive and resilient. You thrive in a dynamic environment and are optimistic about overcoming obstacles while maintaining motivation.

• Passionate. You’ll be using the power of storytelling to help deliver our mission.

You'll need

• A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.

• At least 4 years’ relevant experience. You have experience with some combination of social media, content marketing, email marketing, and/or demand generation.

• Hunger to level up your Marcomms capabilities. You’ll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like HubSpot, Webflow, Figma, and Customer.io.

• Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.

• Creativity. There is no playbook; you’ll be writing it with the support of other Marcomms Leads from across Beam.