Wellth

Wellth (operating at wellthapp.com) is a behavioral health engagement platform engineered for healthcare providers and payers. Founded as a Series C-backed startup and headquartered in Los Angeles, CA, Wellth disrupts traditional care models by fostering a *daily* relationship between health plans and members—unlike static communication tools or one-off interventions. At its core, the platform leverages behavioral economics to nudge members toward healthier habits through personalized, gamified check-ins and rewards. Under the hood, Wellth’s app delivers real-time reminders, adaptive challenges, and data-driven insights to track adherence to care plans, while its backend analytics empower providers to refine interventions. This allows Medicare Advantage plans and health systems to improve member engagement, reduce chronic-disease complications, and achieve measurable outcomes—with 91% of its members reportedly using the app daily. Backed by $73.1 million in funding from investors like Mercato Partners, Startupbootcamp, and Boehringer Ingelheim Venture Fund, Wellth positions itself as a critical bridge between clinical care and patient behavior.