Peek

Peek (Peek Travel Inc.) is a highly disruptive, industry-leading travel technology company fundamentally designed to revolutionize the tours, activities, and experiences market. Founded in 2012 by Ruzwana Bashir and Oskar Bruening, the company operates as a powerful dual-sided ecosystem combining a massive consumer-facing discovery marketplace with Peek Pro, a robust B2B backend SaaS platform. Under the hood, Peek Pro empowers tour operators, activity providers, and attractions to seamlessly digitize their operations—offering advanced tools for real-time inventory management, point-of-sale (POS) payments, dynamic pricing, and automated marketing. Their primary target audience spans millions of travelers seeking highly curated, unforgettable experiences, as well as thousands of SMB and enterprise merchants who desperately need to move away from analog booking systems to scale their revenue. What sets Peek apart in the fiercely competitive Travel Tech landscape is its staggering scale and institutional backing; supported by technology titans and processing over $7 billion in bookings for 150 million customers, it completely transforms how global experiences are managed, marketed, and consumed.