Motive

Motive is an AI-powered fleet management and Internet of Things (IoT) technology company that builds integrated operations solutions for the physical economy. Founded in 2013 as KeepTruckin and rebranded in 2022, the company provides a comprehensive suite of hardware and software—including AI dashcams, electronic logging devices (ELDs), and equipment trackers. By automating driver safety, compliance, tracking, maintenance, and spend management, Motive enables businesses across industries like transportation, construction, energy, and field service to improve visibility, reduce risk, and optimize the efficiency of their physical operations.