VP of Marketing

The VP of Marketing will lead and scale Rockstar’s full-funnel marketing engine as the company grows from $50M to $500M+ in Annual Recurring Revenue (ARR). This role focuses on member growth, acquisition, activation, and engagement, while also supporting host growth to ensure a balanced marketplace.

Key Responsibilities:

• Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion. Translate company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
• Paid Acquisition: Lead strategy and execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels. Optimize budget allocation, creative, and landing pages against Customer Acquisition Cost (CAC) and payback targets.
• Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs to increase demand and reduce reliance on any single paid acquisition channel.
• Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey. Identify conversion and engagement opportunities from lead through application, booking, move-in, and retention.
• Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop underperforming campaigns.
• Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, Lifetime Value (LTV), payback, channel mix, and organic growth. Partner with Data, Product, and Finance to improve measurement and capital allocation.
• Team Leadership: Lead, develop, and scale a multidisciplinary marketing team. Establish clear priorities, accountability, and an operating rhythm balancing execution speed with quality.
• Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth.

Qualifications:

• Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
• Paid Acquisition Expertise: Demonstrated experience scaling paid acquisition across diversified channels (search, local bidding, paid social, display, video, and affiliate) with direct ownership of a multi-million-dollar budget and CAC and payback targets.
• Marketplace Experience: Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable.
• Growth Scaling: Track record of helping a company navigate significant growth phases, explaining how the marketing engine, channel mix, and operating model evolved.
• Data & Analytics: Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases. Ability to make data-driven decisions while identifying assumptions and risks.
• Hands-On Execution: Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting. Comfortable balancing strategic leadership with tactical execution.
• Team Development: Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand. Includes hiring and developing leaders as the organization grows.
• Growth Mindset: Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and a commitment to the company’s mission of solving the affordable housing crisis.