Vice President, Creative Director, Copy

We are seeking a Vice President, Creative Director, Copy to lead our copy discipline and play a key role on our creative leadership team. You will set the direction for copy across the agency, ensuring our work demonstrates creative excellence, strategic clarity, regulatory fluency, and flawless execution.

You will lead and develop a growing team of copywriters and editors, build the practices needed for the department to scale, and collaborate closely with Art, Strategy, Client Services, Project Management, and Medical/Legal/Regulatory partners. You will remain actively involved in priority clients, new business, and high-impact creative while building a department that does not depend on your involvement in every project.

You will report to the Managing Partner, Creative, or other executive leader.

Department Leadership and Direction

• Set and communicate the vision, priorities, and standards for Princeton10’s copy discipline.

• Translate agency goals into clear departmental objectives, capability plans, and measures of success.

• Represent Copy on the agency leadership team and contribute to company planning, growth, and organizational decisions.

• Partner with the VP, Art, and other department leaders to strengthen integration across copy, design, strategy, medical, and client service.

• Champion creative ambition, accountability, and responsible innovation within a highly regulated industry.

Creative Excellence and Delivery

• Set the standard for concept development, messaging, storytelling, and copy execution across digital, print, video, motion, and experiential work.

• Ensure copy is strategically sound, creatively compelling, factually accurate, and appropriate for client and regulatory requirements.

• Establish effective review and approval practices, with clear quality ownership across senior copy leaders.

• Provide senior oversight on the agency’s highest-impact, most complex, or sensitive work without becoming the default reviewer for every deliverable.

• Identify recurring quality or delivery issues and address them through coaching, clearer standards, stronger processes, or capability development.

• Evaluate emerging technologies, including AI, that can improve creative quality, efficiency, or the services P10 provides.

People, Capacity, and Department Performance

• Lead, coach, and develop the agency’s copywriters, editors, and copy leaders.

• Set clear role and performance expectations, provide timely feedback, and address performance concerns consistently.

• Identify emerging leaders and build succession depth for critical creative and management responsibilities.

• Partner with Project Management and Operations to forecast copy demand, allocate talent, and identify upcoming capacity or capability gaps.

• Make thoughtful recommendations about hiring, employee development, contractors, tools, and other departmental investments.

• Manage the Copy department budget and understand how staffing, utilization, scope, and rework affect account and agency profitability.

• Foster a collaborative, inclusive, and accountable team culture that supports creativity, growth, and sustainable performance.

Client and Business Leadership

• Represent Copy in senior client presentations, articulating creative strategy, messaging, and rationale with confidence.

• Build trusted client relationships through strong creative judgment, pharmaceutical expertise, and practical business understanding.

• Serve as a senior creative advisor on priority accounts and help resolve significant creative or client challenges.

• Lead or support creative development for new business pitches, proposals, and account expansion opportunities.

• Partner with Client Services, Strategy, and Project Management to ensure creative ambition is aligned with business objectives, scope, timing, and budget.

• Help translate P10’s copy capabilities into differentiated offerings, thought leadership, and new opportunities for growth.