US Beauty Campaign Manager

The US Campaign Manager will oversee day-to-day campaign execution, including creator casting, contracting, content review, and go-live for a major product launch of a leading US beauty brand.

Scope of Work Overview

This role is highly delivery-focused, requiring strong organization, excellent stakeholder management, and the ability to manage multiple moving parts under tight deadlines.

Active Campaign Overview

The priority campaign involves a tiered creator program with:

• Macro creators
• Performance-driven macro/mid-tier creators
• Mid-tier creators
• Micro creators
• Lifestyle creators

The phased go-live plan is as follows:

• ~18 creators live during launch week:
• 10 creators on Day 1 (Monday, 6 July)
• Remaining creators staggered across the week
• 10 creators live during the week of 13 July
• 10+ creators live during the week of 20 July

Campaign Deliverables

Creator Content Deliverables

• 38 creator assets to be published on creator-owned TikTok channels

Product Seeding

• 100 opted-in creators for seeding

The Campaign Manager oversees:

• Shipping coordination
• Address collection
• Delivery tracking
• Performance tracking

Asset Workflow

Each creator asset follows this workflow:

• Concept → V1 → Brand Review → Internal Approval → Live

Requirements for every creator:

• Signed contract before filming
• Signed NDA before filming
• Product shipped and delivery confirmed before filming
• Adherence to approved product claims and compliance language
• Strong, thumb-stopping creative hook tailored to the creator

Immediate Priorities (Starting Monday, 6 July)

Status as of Wednesday evening, 2 July (4 days to launch).

A. Content Review (Critical Before Launch)

• 3 additional V1 assets require brand approval to reach the 10-creator Day 1 target
• Client feedback consolidation and final creator revisions expected
• 2 assets are already approved for Day 1 go-live
• Multiple assets have undergone several revision cycles and require re-review

The Campaign Manager must reinforce brief adherence to reduce repeated revision rounds, particularly around:

• Product naming
• Claims language
• Compliance disclaimers

B. Contracts, NDAs & Logistics

• Several creator contracts remain in redlines/negotiation
• Some concepts pending resolution due to brand feedback
• 6 NDAs remain outstanding
• Shipping/tracking pending for select creators
• Creators still progressing through:
• Contracting
• NDA completion
• Address collection
• Shipping coordination

Fast resolution is required to avoid launch delays.

C. Briefing & Casting

• Finalize updated compliance/disclaimer language in the brief
• Ensure all active creators receive updated guidance
• Continue casting for Waves 2 and 3
• Current pipeline:
• ~400 creators sourced
• Targeting 35–40 shortlisted creators by end of week for upcoming waves

Client guardrail: No further major brief changes once creators have begun filming. Late changes create:

• Creator pushback
• Revision delays
• Inconsistent deliverables

D. Post-Launch Cadence

The Campaign Manager must maintain a steady launch rhythm across Waves 2 and 3. Key considerations:

• Avoid backloading too much content toward the end of any week
• Review windows are compressed due to:
• US holiday schedules
• Reduced brand availability
• Approval bottlenecks

Strong forward planning will be essential.

Role Responsibilities & Requirements

Responsibilities

The Campaign Manager will:

• Own the end-to-end creator lifecycle across the campaign:
• Casting
• Contracting
• NDA completion
• Shipping/logistics
• Briefing
• Content go-live
• Manage the full content approval workflow:
• Concept → V1 → Brand Review → Approval → Live
• Keep review cycles moving quickly to hit launch and always-on deadlines
• Plan and manage staggered go-live calendars across creator tiers
• Partner with sourcing/discovery teams to maintain a healthy creator pipeline
• Publish regular internal and client-facing status updates, including:
• Creator tracker
• Contract/NDA status
• Shipping status
• Approval bottlenecks
• Delivery risks
• Flag compliance requirements and ensure all briefs remain up to date

Requirements

The ideal candidate will have:

• Experience managing influencer campaigns end-to-end
• Strong creator sourcing and campaign delivery experience
• Confidence managing TikTok and Instagram campaign workflows
• Strong client communication skills, especially under pressure
• Excellent organization and attention to detail
• Ability to manage dozens of concurrent creator deliverables
• Comfort handling contracts, NDAs, and logistics
• Availability during US working hours to support fast-moving campaign deadlines