Freelance Campaign Manager

Your Role

As a Freelance Campaign Manager, you will:

• Handle day-to-day delivery of your assigned campaigns.
• Cast, negotiate with, and contract creators.
• Keep clients updated daily on progress and performance.
• Collaborate with your campaign lead for direction and engage with directors for strategic client conversations.

To Succeed in This Role

Commercial:

• Ensure you hit the agreed CPV (Cost Per View) or CPM (Cost Per Mille) targets.
• Monitor reach and engagement closely, adjusting budgets or creators mid-campaign to stay on target.
• Negotiate competitive rates that fit the budget while ensuring creators are eager to work with you again.
• Scope and cost additional requests like link-in-bio or reposts before client approval.

Casting:

• Create culturally relevant casting lists that go beyond conventional names, often discovering new creators.
• Convert briefs like “performance marketer who's also a TikTok creator” into precise search filters.
• Develop creator briefs and scripts that ensure content quality on the first try.
• Maintain high standards for every piece of content before it reaches the client.

Platform, AI, and Data:

• Run full campaigns in Kyra’s platform from discovery to reporting, including outreach, contracts, and payments.
• Experience with other influencer marketing platforms is a huge plus.
• Execute high-volume outreach while maintaining a personal touch.
• Integrate AI into daily workflows for research, outreach, and briefs, verifying AI outputs.
• Master TikTok, Instagram, and YouTube analytics.

Complexity:

• Handle complex, bespoke accounts comfortably, applying experience to high-volume work.
• Adapt quickly in fast-paced environments like beauty groups, agencies, or tech startups.

Communication and Leadership:

• Communicate clearly and confidently, ensuring everyone is informed.
• Provide proactive updates to clients, making performance tracking easy.
• Stay composed during challenging client calls and maintain strong relationships.
• Flag risks early with proposed solutions.
• Provide leadership with honest performance metrics, even when results are behind expectations.
• Give clear direction and constructive feedback to your campaign manager.
• Build strong relationships with Kyra’s Client Solutions and Strategy teams, as well as with creators.

Kyra is rapidly expanding its beauty team. Experience with beauty or fragrance brands is particularly welcome.

What You Bring

• 3+ years of experience in influencer marketing, talent management, or campaign management.
• A comprehensive understanding of end-to-end influencer campaign processes.
• Hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
• Experience negotiating with and contracting creators, including managing usage rights.
• Client-facing experience, ideally with enterprise brands.
• Campaign experience and strong US cultural knowledge in AI and tech, fintech, sports, or beauty verticals.
• Availability from 9am to 6pm Eastern Time (ET), Monday to Friday.