UGC Video Creative Strategist

About Us

We are hiring an elite, results-obsessed UGC Video Creative Strategist to own the strategy, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand.

This is not a traditional social media, content, or general creative role. We are looking for someone who understands how to turn consumer psychology, winning angles, compelling hooks, and direct-response copy into UGC videos that stop the scroll, hold attention, and drive purchases.

You should have a proven understanding of what makes UGC ads work at scale — from identifying winning customer avatars and pain points to developing hooks, writing scripts, directing creators, and continuously iterating based on performance data.

You will be responsible for building and improving a high-volume pipeline of UGC concepts and creatives, working closely with editors, creators, and the performance marketing team to turn winning ideas into scalable ads.

If you can look at a DTC ad and immediately identify why it works, and then write a better version, we want to hear from you.

The Role

We are looking for a highly skilled UGC Video Creative Strategist to join our team. As a key member of our creative team, you will be responsible for developing and executing a comprehensive UGC video strategy that drives business results.

You will work closely with our performance marketing team to understand our target audience, develop compelling creative concepts, and optimize our ad campaigns for maximum ROI.

We are looking for someone who is passionate about UGC video advertising, has a deep understanding of consumer psychology, and can develop creative concepts that drive business results.

Key Responsibilities

• Own the UGC video creative strategy across the brand's paid social channels, with a primary focus on Meta and other performance-driven platforms.
• Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify new creative opportunities.
• Identify high-potential customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers.
• Develop fresh creative angles and concepts based on customer psychology, product positioning, market trends, and performance data.
• Continuously build a pipeline of new UGC concepts designed for testing and scaling.

Requirements

• Proven experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or similar performance-focused role within the DTC/e-commerce space.
• A verifiable track record of creating or scaling profitable UGC video ads, with actual performance results you can walk us through.
• A portfolio containing real UGC/performance video ads, not primarily static designs, organic social content, or branding work.
• Deep understanding of direct-response advertising and performance creative.
• Exceptional UGC scriptwriting and direct-response copywriting skills.
• Strong understanding of hooks, angles, avatars, pain points, objections, storytelling, retention, and CTAs.
• Experience creating creative specifically for paid acquisition, rather than solely organic social media.
• Strong understanding of DTC funnels, offers, landing pages, and the relationship between the ad and the post-click experience.
• Experience working with Meta Ads and performance marketing teams, with visibility into creative performance.
• Ability to interpret performance data and turn insights into concrete creative iterations.
• Experience working with UGC creators, editors, and/or creative production teams.
• Excellent written and spoken English, with native-level understanding of Western communication, culture, humor, social media behavior, and consumer language.
• Strong understanding of the U.S. consumer and what makes an ad feel authentic rather than overly scripted or "advertisy."
• High creative judgment and the ability to quickly recognize strong versus weak creative.