Creative Strategist
Job Description
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About the Role
We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
What You'll Do
- Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
- Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
- Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
- Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
- Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
- Ensure full funnel congruency between ads and landing pages.
- Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
- Work fast, test aggressively, and continuously improve based on data.
What You'll Bring
- Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through.
- Deep command of direct-response copywriting and performance creative.
- Strong understanding of funnels, offers, congruency, and attention-capture.
- Fluency in reading ad account data, targets, and KPIs.
- Experience working with ad accounts / startups where you had visibility into performance.
- Leadership experience managing editors or creative teams.
- Perfect written English and copywriting.
- Strong understanding of Western culture, social media, and lingo; you know what resonates and how audiences talk.
- Non-Negotiables
- Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
- You ask questions, introduce new ideas, collaborate, and are never "backseat."
- You're growth-oriented and here to win, not just a normal classic employee.
Benefits
- Highly competitive compensation package.
- Uncapped performance bonus tied to a percentage of ad spend when targets are met.
- Flexible working hours to accommodate your schedule and maximize productivity.
- Fully remote setup, allowing you to work from anywhere in the world.
All candidates must demonstrate a strong understanding of Western culture and communication.
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Whitecollars
View Company ProfileWhitecollars (operating under whitecollars.net) is the premier, enterprise-grade global human resource consulting pioneer, flat-fee recruitment innovator, and international talent acquisition powerhouse engineered to operate as the definitive, high-velocity workforce cultivation and global employment layer for scaling startups and small-to-medium enterprises (SMEs) worldwide. The company completely eliminates the severe systemic friction of modern corporate recruitment—where growing teams face exorbitant, unpredictable percentage-based placement fees, fragmented local compliance risks, slow sourcing timelines, and unverified CV pipelines—by deploying an advanced, transparent global hiring ecosystem. Moving far beyond traditional, passive localized headhunting firms or unvetted job boards, Whitecollars natively unifies programmatic international talent sourcing across more than 35 countries, a rigorous 3-layer candidate vetting framework (including recorded video interviews and technical validations), affordable fixed-price recruitment packaging, and tailored HR advisory services into a single high-efficiency operational model. Empowering over 300 growing teams globally and maintaining a robust internal talent database of over 1 million pre-qualified professionals, the agency delivers its first highly targeted candidate shortlists within 7 to 10 days with production-hardened precision. Under the hood, its sophisticated technical core links a remote, borderless team of certified international consultants who possess on-the-ground mastery of regional employment markets, local tax regulations, and evolving compliance boundaries. What sets Whitecollars apart is its uncompromising dedication to replacing volatile, commission-heavy legacy placement practices with absolute cost predictability and talent acquisition velocity; by bridging the gap between performance-intensive global sourcing networks and people-first organizational retention, the firm remains the definitive cornerstone of modern algorithmic recruitment scaling and global workforce transformation.
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