Business Development Representative

The Opportunity

The Business Development Representative at WeSuite is a core sales role focused on generating qualified pipeline for new security, fire, IT, and AV integrator clients. You will prospect, qualify, and create opportunities that fuel revenue growth across our QuoteAnywhere and Selena AI product lines.

This is a high-activity sales role where your results are measured by the quality and volume of pipeline you create for our sales team. You will develop deep knowledge of the sales needs and workflows of our clients to best target, identify, and earn the trust of prospects through persistent and professional outreach, and serve as the first point of contact for integrators and dealers considering WeSuite solutions.

You will also play an active role in identifying high-value prospects, building relationships with executives and key industry stakeholders, and strengthening WeSuite’s presence within the market.

Pipeline Generation

• Prospect and engage security, fire, IT, AV, HVAC integrator decision-makers through cold calls, email, LinkedIn, and industry events.
• Qualify inbound leads and schedule discovery calls or demos for Account Executives.
• Research target accounts, dealers, buying committees, and professional associations to deliver outreach that earns a reply.
• Identify and prioritize high-value prospects, qualify opportunities, and build relationships with executives and key industry stakeholders.
• Help strengthen WeSuite’s industry presence by developing relationships across target accounts, associations, and relevant industry networks.
• Hit or exceed monthly and quarterly targets for meetings set, qualified opportunities, and pipeline contribution.

CRM and Sales Operations

• Own the CRM as a clean, accurate, engineered source of truth for all BDR activity — not a logging tool, an operational platform.
• Build and refine workflows, sequences, lead scoring, lifecycle stages, and custom properties.
• Identify and close gaps in data quality, routing, deduplication, and pipeline visibility before leadership asks.
• Build and maintain reporting that answer conversion questions instantly.

CRM & Pipeline Management

• Maintain accurate, up-to-date records in the CRM for all prospects, activities, and pipeline stages.
• Track outreach activity, meeting outcomes, and opportunity progression to ensure full pipeline visibility for leadership.
• Flag data quality issues and pipeline gaps proactively, before leadership has to ask.
• This role is a strong launching pad for growth into an Account Executive or Sales leadership track as you build product knowledge, customer relationships, and a proven track record.

Cross-Functional Collaboration

• Partner with Marketing to improve lead quality, campaign performance, and follow-up.
• Work with AEs to ensure clean, context-rich handoff on every opportunity.
• Feed ICP and messaging insights back into the go-to-market platform based on what is actually converting.
• Use GTMP sequences and reporting to manage cadences and measure outreach effectiveness.
• Review outbound messaging and campaign performance and recommend practical improvements that strengthen engagement and pipeline quality.

Go-to-Market Technology & Platform Ownership

• Owning, as an ongoing mandate, the use of the WeSuite GTM platform for continued improvements
• Management and tracking of prospecting/search and data-enrichment tools
• Continuously sharpening ICP definitions from conversion and win/loss data
• Building, testing, and iterating on email sequences optimized for high-quality pipeline (not just opens/replies).
• Tracking which tools/sequences/ICP criteria actually drive pipeline and revenue, and recommending what to scale or change
• Work effectively alongside automated go-to-market tools, acting as the human quality check for targeting, messaging, prospect data, and outbound activity