Territory Sales Specialist (Ontario Region) - Juul Labs

The Territory Sales Specialist is responsible for executing field sales plans and driving product growth within the Ontario region. In this role, you will be the face of the brand—expanding distribution, securing prime shelf space, and building strong relationships with retail partners, store staff, and local distributors. Success requires an individual who is data-driven, eager to master field sales technologies (like Salesforce), and comfortable working in a fast-paced environment.

Our Territory Sales Specialists make an impact every day by educating retailers, maximizing in-store visibility, and driving brand advocacy to help adult smokers transition from combustible cigarettes to JUUL.

Key Responsibilities:

• Implement established sales strategies with the goal of increasing points of distribution, optimizing shelf space, improving product positioning, and driving consumer trial and conversion
• Regularly call on established accounts and actively prospect new traditional and non-traditional retailers (e.g., Specialty Vape/Smoke shops, Tobacconists, C-Stores, Bodegas, etc.)
• Plan and organize daily/weekly routing to effectively cover the territory and meet volume and distribution goals
• Use modern sales technologies and software—especially Salesforce CRM—to track activity, manage leads, update customer data, and identify daily sales opportunities
• Sell in and execute local, regional, and national Trade Marketing and branding initiatives at the store level
• Meet or exceed daily, weekly, and monthly KPIs/OKRs set for individual and regional performance
• Build strong, trusted relationships with store managers, owners, and distributor sales reps by providing product expertise, category insights, and excellent customer service
• Engage in retail product trainings, staff demos, and retailer advocacy initiatives to increase brand awareness
• Consistently represent Juul Labs company values in all business interactions, acting as a passionate product and category expert for our partners
• Attend local trade shows, distributor events, and retailer training events as required
• Report field insights, competitive activity, and account challenges back to the Territory Sales Manager and regional leadership

Personal and Professional Qualifications:

• 1+ years of sales experience; experience in CPG, Spirits, Tobacco, and/or consumer electronics is a strong plus
• Proficiency with basic computer skills, Microsoft Office (Excel, PowerPoint), and an aptitude for using CRM software (Salesforce)
• Ability to communicate effectively using verbal and written communications, with a focus on confidently pitching product benefits to small business owners and retail staff
• Ability to successfully complete a task from start to finish in a fast-paced, continually evolving environment while taking direction from leadership as needed

Education:

• Bachelor’s degree or equivalent professional experience