Technical Sales Executive

EDITED is the world’s leading AI-driven retail intelligence platform. We empower the world’s most successful brands and retailers with real-time decision-making power by connecting internal business and external market data, infusing intelligence into every retail decision. Our AI-powered market and enterprise intelligence fuels automation, helping retailers increase margins, generate more sales, and drive better business outcomes.

At EDITED, we foster a dynamic and inclusive culture where creativity thrives and collaboration is central. Our environment is supportive, encouraging initiative, innovation, and continuous growth. We value diversity, transparency, and excellence, ensuring every voice is heard and contributions are recognized. Flexible working options—including hybrid, flexible hours, and a work-from-anywhere policy—empower our team to perform at their best.

The Opportunity

An opportunity to join the new logo sales team as a Technical Sales Executive. Reporting to the CRO, you’ll be part of a small team focused on new logo acquisition, targeting accounts where the buyer or key champion is technical: Data, Engineering, Product, or Ecommerce tech leads evaluating how EDITED’s API and MCP server integrate with their existing stack.

You’ll run a full sales cycle end-to-end. This is a quota-carrying sales role, not pre-sales or Sales Engineering. The key difference is your credibility with technical decision-makers from the first call.

What You’ll Be Doing As A Technical Sales Executive

• Develop and deliver compelling presentations and proposals that clearly articulate the value proposition of our solutions to both commercial and technical audiences
• Run early technical conversations, guiding prospects’ Data or Engineering leads through how our API and MCP server work, confidently
• Negotiate and close complex sales deals, collaborating with internal teams (legal, finance, product & engineering) to ensure smooth contract execution
• Drive outbound activity targeting accounts, engaging technical personas who don’t respond to standard commercial pitches
• Accurately forecast sales pipeline and revenue on a regular basis
• Maintain up-to-date knowledge of industry trends, competitor activities, customer needs, and how AI/API/MCP capabilities are evaluated by technical buyers
• Conduct in-depth discovery calls and needs assessments to understand clients’ business challenges and objectives
• Build and maintain strong relationships with C-level executives and technical decision-makers within target accounts
• Continually learn and develop with respect to EDITED’s solution, technology, sales techniques, and industry news and trends
• Manage the entire sales cycle from lead generation to deal closure, ensuring a positive customer experience

What We’re Looking For In A Technical Sales Executive

Essential:

• A proven track record of success in enterprise sales
• Experience selling complex software, API, data, or AI/ML products to large organizations
• Comfortable in technical conversations about integrations, APIs, data pipelines, or agentic AI tooling. No coding required, but you must stay engaged in technical discussions
• The ability and willingness to learn, develop, and immerse yourself in the solution
• A deep understanding of the SaaS market and its unique challenges and opportunities
• Exceptional communication and presentation skills, both written and verbal, across commercial and technical audiences
• Highly motivated and results-oriented with a strong sense of urgency
• Willingness to travel within the EMEA region as needed
• The ability to accurately gauge, understand, and report on where the prospect is within the sales process

Desirable:

• Experience working in the Retail industry
• A background in Sales Engineering, Solutions Consulting, or a technical role before transitioning into sales

What We Offer You As A Technical Sales Executive

We value our team and offer an excellent package! This year, we were recognized as one of the top companies to work for in the UK.

• Remote and hybrid working options via our London and Sofia offices
• Enhanced parental leave policy
• 25 days annual leave + public holidays (plus an extra day for every year at EDITED)
• Healthcare via SimplyHealth Cash Plan
• Flexible working policy to accommodate your schedule
• Season Ticket Loan & Cycle to Work schemes
• Access to an Employee Assistance Programme
• Employee Referral Programme
• Gifts for work anniversaries and significant life events