Sr. Director, Marketing Operations

Role Purpose Statement:

The Senior Director of Marketing Operations leads the strategy, infrastructure, and execution of marketing processes, technology, and analytics. This role bridges marketing strategy and operational execution, driving efficient lead-to-revenue workflows, robust MarTech integration, and tight alignment with Sales Operations, Finance, and Legal to accelerate company growth.

Main Responsibilities:

• Strategy & Alignment: Collaborate with the SVP of Marketing and marketing leaders to develop marketing strategy, track objectives, and improve cross-functional coordination across the organization. Includes publishing scorecards, running QBRs, delivering on BoD requirements, and other rhythm-of-the-business cadences.
• Pipeline Leadership & Optimization: Co-lead the Pipeline Council, track critical workstreams, and optimize both the overall lead experience and pipeline progression opportunities in close partnership with Sales Operations.
• MarTech Innovation & Integration: Drive marketing systems integration and continuous technology innovation, establishing the long-term vision, selection, architecture, and upkeep of the global MarTech stack.
• Automation & Lead Management: Oversee marketing automation systems, including scalable campaign execution, automated lead scoring, nurture programs, and lead routing algorithms. Collaborate cross-functionally with Sales Ops and IT to enable intent-based Sales Development lead prioritization capabilities.
• Funnel Tracking & Attribution: Partner with Sales Operations to track and optimize the lead funnel and pipeline progression; establish multi-touch attribution models to measure channel performance, ROI, and marketing’s impact on revenue.
• Account-Based Operations (MQA): Lead the strategy and implementation of a Marketing Qualified Account (MQA) mechanism in collaboration with Sales Operations to drive aligned account-based growth.
• Budget & Financial Planning: Lead the annual budget planning process and quarterly calibrations in close alignment with marketing budget owners and Finance business partners.
• Governance & Data Privacy: Develop, manage, and execute operational processes to ensure marketing complies with global data privacy laws while maintaining high data hygiene standards.
• Team Leadership: Manage a team of marketing operations and analytics professionals.

Required Skills & Qualifications:

• 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
• Experience designing and operationalizing target account strategies, specifically Marketing Qualified Account (MQA) models and account scoring frameworks.
• Deep experience working cross-functionally to ensure sales-marketing alignment, pipeline velocity, and lead flow.
• Proven track record managing enterprise MarTech architectures, deep marketing systems integrations, advanced automation platforms (e.g., Marketo, Qualified, 6sense), and CRMs (e.g., Salesforce).
• Hands-on expertise with lead scoring, multi-touch attribution platforms, and end-to-end funnel analytics.
• Experience managing budgeting in an enterprise environment.
• Demonstrated capability in developing processes to comply with global data privacy laws.
• Seasoned people manager with strong project management capabilities and a track record of hiring, managing, and developing top talent.