Manager, Conversion Rate Optimization (CRO)

Core Responsibilities

The Manager, Conversion Rate Optimization (CRO) drives experimentation strategy and execution across multiple client websites. This role involves designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.

Key Collaborations

Reports to the Director, Digital Experience, and works closely with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This role is fully client-facing, managing CRO roadmaps, post-test rollout requirements, and ongoing reporting.

Core Responsibilities (Detailed)

• Leading hypothesis development and designing test strategies for multiple clients
• Creating structured CRO test plans, including objectives, KPIs, and success criteria
• Managing client expectations around experimentation outcomes, including communicating inconclusive or negative results and using learnings to inform future testing
• Collaborating with Experience Design to shape UX/UI test variations
• Writing clear and detailed test requirements for developers to implement
• Using GA4, Hotjar, and experimentation platform data to uncover friction points
• Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
• Conducting QA of experiment setups, variations, tracking, and segmentation
• Monitoring live tests and ensuring statistical validity of results
• Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
• Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
• Preparing documentation for post-test rollout and collaborating with TAM/Engineering for implementation
• Presenting results, insights, and recommendations to clients

AI Integration in CRO

• Using AI to support hypothesis development and identify behavioral patterns
• Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
• Applying AI to accelerate test planning, requirement writing, and documentation
• Using AI to generate structured experiment summaries and client-ready reports
• Employing AI to brainstorm test concepts and variation ideas
• Ensuring responsible AI use, including human validation and client-data protections

Qualifications

• 3-4+ years of experience in CRO, experimentation, or data-driven digital optimization
• Experience designing tests for clients in the eCommerce space and/or CMS platforms
• Hands-on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
• Strong proficiency with GA4 and Hotjar
• Ability to write detailed testing requirements and acceptance criteria
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical thinking and ability to draw insights from quantitative and qualitative data
• Excellent client-facing communication and presentation skills
• Ability to manage multiple roadmaps, tests, and timelines in parallel
• Evidence of measurable impact on conversion, revenue, pipeline, lead-quality, or engagement from previous clients

Nice to Have

• Certifications in CRO methodologies or experimentation platforms
• Familiarity with experiment statistical models or experimentation frameworks
• Experience working within Figma
• Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid