Associate Director, Affiliate Marketing

We’re looking for a performance-driven Associate Director, Affiliate Marketing to own and grow a portfolio of enterprise clients. In this role, you’ll act as a strategic partner—driving affiliate strategy, execution, and innovation—while connecting the channel to broader Paid, Earned, and Owned media efforts. You’ll lead high-impact programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities, all while delivering measurable business outcomes. This is a highly visible role at Wpromote that blends hands-on execution with strategic leadership, helping shape how Affiliate Marketing contributes to client growth and Wpromote’s continued evolution.

You Will Be

• Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
• Executing day-to-day responsibilities including:
  • Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
  • Recruit and onboard new partners to your clients' programs
  • Identify and execute paid placement campaigns from start to finish
• Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
• Lead and launching any potential network migrations
• Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
• Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
• Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
• Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
• Continuously refining and updating the training process and materials for new hires
• Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
• Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
• Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
• Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
• Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
• Spearheading development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
• Supporting the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
• Identifying critical client/account issues and escalate them to appropriate executives in a timely manner
• Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
• Overseeing high-profile accounts to stay current on applicable technology, tactics, and account obstacles
• Testing and learning new strategies, features, and platforms and share findings with the Affiliate Marketing department
• Utilizing AI-enabled tools, automation, or reporting

You Must Have

• 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
• Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, subscriptions, international and B2B)
• Experienced with affiliate networks such as Impact, CJ, PepperJam, AWIN, Partnerize, etc.
• Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans
• Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting
• Bachelor’s degree or related four-year degree or relevant experience