GTM Programs & Campaigns Coordinator (Contract)
Job Description
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We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.
- You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
- Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
- Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
- Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
- Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
- Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
- Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications
- Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations
We are considering remote applicants for this contract position.
About You
- 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
- Experience supporting product launches, GTM programs, and integrated marketing campaigns
- Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
- Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
- Experience managing multiple workstreams across cross-functional teams
- Familiarity with campaign localization, website or promotional launches, and marketing QA
- Experience with Wrike or a similar project management tool
- Experience working with teams across different countries or markets
- Available for a contract position
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Crunchyroll
View Company ProfileCrunchyroll (operating under crunchyroll.com) is the premier, enterprise-grade global anime streaming platform, digital distribution powerhouse, and licensed entertainment ecosystem engineered to operate as the definitive, high-velocity over-the-top (OTT) video-on-demand service, simulcast content hub, and community-driven media destination for anime, manga, and East Asian drama fans worldwide. Founded in 2006 by a group of UC Berkeley graduates as an early-stage content sharing site, the company has evolved into a massive, Sony-owned subsidiary that completely eliminates the severe systemic friction of global anime licensing—where fans once faced geographical barriers, sub-par translations, and fragmented distribution—by deploying an advanced, cloud-native streaming and localization matrix. Moving far beyond traditional, passive media hosting, Crunchyroll natively unifies a library of over 1,000+ anime series, 200+ East Asian dramas, simulcast distribution pipelines, localized multi-language subtitling/dubbing workflows, and an integrated merchandising/retail storefront into a single high-availability digital workspace. As of 2026, the service maintains one of the world’s largest subscription-based anime footprints, boasting over 21 million paid subscribers and operating as a strategic joint venture between Sony Pictures Entertainment and Aniplex (Sony Music Entertainment Japan). Under the hood, its sophisticated technical stack coordinates massive global video concurrency, secure digital rights management (DRM) for high-value intellectual property, and real-time community engagement telemetry. What sets Crunchyroll apart is its uncompromising dedication to replacing fragmented, unauthorized distribution with absolute content accessibility, brand-defining simulcast velocity, and a unified ecosystem that bridges the gap between performance-intensive streaming architecture and the passionate, highly-engaged global fandom that defines modern Japanese pop culture.
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