Social Media Manager & E-Commerce Coordinator
Job Description
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Role Overview
This role is being brought on to tackle a backlog of foundational e-commerce and marketing tasks, with social media as the top priority.
A previous social media hire left several months ago, so Instagram, Facebook, and TikTok have gone quiet and need to be rebuilt from the ground up — including consistent posting, engagement, and influencer outreach.
Alongside social media, the role covers online store housekeeping, marketplace listing maintenance, and a number of one-off projects. Once the initial backlog is cleared, the role is expected to settle into primarily social media management and influencer relations, with ad hoc administrative support as needed.
Key Responsibilities
Own day-to-day social media across Instagram, Facebook, and TikTok — create and schedule daily posts, repurpose content across platforms, and grow engagement and followers
Support the launch and growth of TikTok, including working through existing training material and using it to plan and execute the launch
Source and manage influencer partnerships, including product-for-content collaborations and identifying influencers open to longer-term partnerships or product exchanges
Research and grow the brand's Reddit presence, including sourcing external support if required
Maintain the online store — keep listings, keywords, and SEO up to date and ensure key functions and automations are working correctly
Review AI-generated SEO blog content for accuracy, tone, readability, and brand alignment before publication
Maintain existing marketplace listings and assist with setting up new marketplace listings by repurposing existing product information
Repurpose social media content for additional marketplace content channels
Manage one-off projects such as migrating reviews onto the website and researching more cost-effective shipping alternatives
Project-manage external vendors on the founder's behalf — following up on stock reorders, coordinating samples and packaging/artwork updates, and tracking progress with external service providers
Provide general ad hoc administrative support, chasing up tasks and keeping projects on track
Skills & Tools
Strong, proven social media content creation and copywriting skills across Instagram, Facebook, and TikTok — comfortable creating posts and reels, not just scheduling them
Experience with Metricool or similar social media scheduling tools
Experience with influencer marketing/outreach platforms is a strong plus
Shopify or similar e-commerce platform experience is a nice-to-have, not essential
Comfortable working with AI SEO/blog tools in a review-and-refine capacity rather than writing everything from scratch
Familiarity with major e-commerce marketplaces and seller platforms
Beauty, skincare, lifestyle, or consumer-product industry experience, particularly within social media, is a strong plus
Highly organised and proactive, with the ability to manage several one-off projects and vendor follow-ups simultaneously with minimal hand-holding
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Assist World
View Company ProfileAssist World is a specialized outsourcing and virtual assistant agency designed to help businesses scale efficiently by providing access to top-tier global talent. Founded in 2022 by an executive team with deep experience in scaling companies, the firm operates as a comprehensive staffing partner rather than a traditional freelance marketplace. Under the hood, Assist World manages a vetted database of over 5,000 white-listed candidates, offering highly personalized matches for roles spanning accounting, real estate, healthcare, e-commerce, and administrative support. Their primary target audience spans entrepreneurs, startups, and mid-sized businesses who need to eliminate the heavy overhead of traditional hiring—such as payroll taxes, benefits, and long-term contracts—while securing dedicated, industry-specific support. What sets Assist World apart in the Business Process Outsourcing (BPO) landscape is its white-glove onboarding process, which includes hands-on training, a dedicated Client Success Manager for ongoing performance tracking, and a satisfaction guarantee without long-term lock-ins, currently powering the operations of over 500 brands worldwide.
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