SEO Specialist

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

We are looking for an SEO Specialist to join Crunchyroll's Audience Development team on a 6-month contract. You will work at the intersection of Editorial SEO and YouTube optimization – helping us grow Crunchyroll's reach across search and one of the world's largest video platforms.

You will be hands-on and execution-focused. Think: metadata optimization, keyword research, playlist optimization, content refreshes, data pulls, and the kind of careful, detail-oriented work that quietly makes a huge difference in how audiences discover anime. If you love digging into data, experimenting with what works, and actually seeing the results of your efforts – this is for you.

In the role of SEO Manager, you will report to the Global Audience Development SEO Manager.

Core Areas of Responsibility

Editorial SEO

• Research keywords and search trends to inform content strategy.
• Optimize on-page metadata (titles, descriptions, tags, and structured data) for Crunchyroll News evergreen articles.
• Conduct content audits and refresh editorial pages to improve search rankings.
• Support technical SEO implementations across Audience Development.
• Track keyword rankings, traffic shifts, and content performance in Google Search Console and Ahrefs.
• Help with data entry and reporting across SEO tools and internal trackers.

YouTube Optimization

• Optimize YouTube video metadata: titles, descriptions, and chapters.
• Audit, organize, and optimize playlists for discoverability and watch-time improvements.
• Research YouTube search trends to recommend metadata improvements across channels.
• Support A/B testing initiatives and track results.
• Help maintain consistency and quality across international channel metadata.

Research and Reporting

• Pull performance data from YouTube Analytics and Google Search Console.
• Maintain and update tracking spreadsheets and internal dashboards.
• Compile competitive research on how other anime and entertainment channels approach SEO.
• Flag trends, opportunities, and anomalies to the SEO Manager.

About You

We get excited about candidates like you, because...

• 3+ years of experience with SEO.
• Experience with SEO implementation, including implementing process/structural changes based on data and user behavior.
• Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs.
• Experience with YouTube optimization.
• Familiarity with how to optimize for AI overviews or generative optimization.
• Experience with A/B testing.
• Strong knowledge and understanding of anime culture and its importance to the broader community, and you're driven to innovate in this space.
• Bachelor's Degree or equivalent hands-on experience in a relevant field.

Bonus Points

• Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior.
• Experience with content management systems (i.e. Storyblok).
• Knowledge of structured data/schema markup, including experience with Databricks.
• Experience with Mixpanel, Tableau, or other analytics platforms.
• Experience in media, entertainment, or fan communities.

About the Team

The Audience Development, Multimedia and Editorial team at Crunchyroll sits at the center of cultural conversation, fan experiences, and news. Our team includes the industry-leading, award-winning global Crunchyroll News organization. We are responsible for audio/video storytelling across Crunchyroll's owned channels, including the award-winning The Anime Effect podcast. We also have a dedicated group that spotlights underrepresented voices from across the anime fandom and beyond.

We're a collaborative, data-driven team that moves fast, runs experiments, and isn't afraid to try something new. We also genuinely love anime – and we think that passion shows in the work.