Social Media Manager

About your role

In this role, you'll own Juniper Square’s social presence end-to-end — strategy, content operations, employer brand, and the AI-powered workflows that let the program run with increasing scale. You'll define how we show up on LinkedIn and the channels that come next: writing copy, directing creative, and translating launches, campaigns, and thought leadership into social-first content that earns engagement. The right candidate thinks in systems, uses AI as standard infrastructure, and has the creative instincts to produce platform-native content and the operational rigor to build processes that compound over time.

What you’ll do

• Own social strategy and day-to-day execution across LinkedIn and future channels.
• Manage the social calendar and publishing stack (e.g., Sprout Social or equivalent); own the end-to-end production workflow from brief to live.
• Write and edit social copy across platforms; stay close to platform shifts and cultural moments and translate them into native creative opportunities.
• Collaborate with the Creative team on social-ready assets, video cuts, and visual content; define what "social-native" looks like for each platform and format.
• Support JSQ's employer brand social presence; build and grow the employee amplification program; create social toolkits (copy, assets, and posting guidance) that make it easy for the right internal voices to extend reach credibly.
• Design and operate AI workflows. Turn long-form content into platform-specific social assets at scale; use AI tools actively across production to free up time for strategic work; apply judgment to where automation creates leverage and where human voice is irreplaceable.
• Monitor performance across engagement, reach, follower growth, and brand impact; identify high-performing formats and emerging opportunities; use data to evolve strategy, not just report it.

Qualifications

• 5–7 years of social-first experience in B2B tech, fintech, or SaaS.
• Demonstrated ability to build and execute platform-specific strategies from scratch across LinkedIn, YouTube, Instagram, Reddit, etc.
• Strong writing and editing skills with a track record of developing a distinct, consistent brand voice on social.
• Experience with employee amplification, employer brand programs, or internal social toolkits.
• Data-driven mindset: you track performance, draw real conclusions, and iterate from them.
• AI fluency: you're already using AI tools and automation to work faster and smarter — not just experimenting, but building workflows and processes that create real leverage.
• Strong project management and cross-functional collaboration skills; comfortable in a fast-moving environment where strategy and execution run in parallel.