SEO Manager

Silverback Strategies is a performance marketing agency dedicated to helping marketers grow and capitalize on change. Recognized by Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal as one of the best places to work.

Silverback’s next SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search.

You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll also flex best-in-class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.

—What You'll Do—

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.

• AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.

• Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.

• Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.

• Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.

• Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.

• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.

• Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.

• Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

—What We’re Looking For—

• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.

• Years of Experience: We’re seeking candidates with at least 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred.

• Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise/credibility, and serving as the face of the SEO engagement with your assigned clients.

• AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You’re excited to test, experiment, and figure it out.

• Business Acumen: Ability to tie SEO wins to measurable impact on clients’ business bottom line.

• Content Experience: Expert at driving content strategy based on audience, keyword, and competitor research. Strong ability to craft content briefs for content teams.

• Tools/Platforms: Proficient with Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog.

• “Get Sh*t Done” Mentality: Prefer taking big swings and thriving in an environment where results are king.

• Adaptability & Growth: Feedback fuels you; you lean into change and push yourself to get better.

• Project & Time Management: Run a clean calendar and keep priorities straight.

—Why Silverback?—

• Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more, and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

• Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.

• Get paid: We hire the best and pay them generously.

• Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.

—Benefits & Perks—

• Unlimited PTO

• Comprehensive health, dental, and vision plans

• Monthly Team Events and a fun, casual, inclusive company culture

• Company-paid ClassPass membership

• 12 weeks of Paid Parental Leave

• Summer Fridays

• 401(k) with Employer Match

—Work Environment—

• We’re a fully remote agency with employees working across the continental United States. Emphasis on smooth, productive online communication.

• We pride ourselves on being an extremely tight-knit team with a culture of collaboration, empathy, and a “work hard, play hard” mentality.