MNTN

MNTN (operating at mountain.com) is a Connected TV performance marketing platform engineered for brands seeking to revolutionize television advertising. Founded in 2018 by Mark Douglas and headquartered in an unspecified location, MNTN disrupts traditional TV ad spend by enabling brands of any size to create, launch, and measure commercials on premium content—including hottest shows, movies, and live sports—in under an hour. Under the hood, the platform leverages data-driven targeting and real-time analytics to deliver measurable conversions, revenue growth, and site visits through television’s unmatched reach. This allows small businesses and enterprises alike to bypass the complexity and cost barriers of legacy TV advertising, while unlocking granular performance insights previously unavailable. Backed by an $119 million funding round in February 2023, MNTN has scaled rapidly to generate $180.3 million in annual recurring revenue (ARR) as of 2023.