Senior Paid Media Manager

Silverback Strategies is a performance marketing agency dedicated to helping marketers grow and thrive in an evolving landscape. Recognized by Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal as one of the best places to work, Silverback fosters a culture where employees are supported, challenged, and inspired to excel.

The agency is now seeking a Senior Paid Media Manager to join their team. This role will serve as a premier subject matter expert in all aspects of Paid Media. The Senior Paid Media Manager will develop and manage a portfolio of Paid Media accounts and campaigns, build strong client relationships, manage projects and deliverables, and drive growth for assigned accounts.

You’ll collaborate with a team of Paid Media Specialists and Managers, but as the Sr. Manager, you will be expected to go above and beyond to exemplify excellence in your work. This includes contributing to internal initiatives like developing media best practices, sharing industry updates, and enhancing Silverback’s overall media product. You’ll also serve as a role model and mentor to your peers and, in some cases, directly manage 1-2 junior teammates.

The Senior Paid Media Manager will work cross-functionally to enhance clients' overall digital programs through Paid initiatives and complementary strategies with other services. You’ll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions. You’ll be the primary point of contact for Paid Media for your assigned clients, spearheading the kickoff, development, tactical execution, and ongoing optimization of clients’ media strategies and performance.

—What You'll Do—

• Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies
• Fully own the success of a portfolio of 3-5 client accounts
• Plan, implement, and audit paid media campaigns and strategies that align with client KPIs and marketing goals
• Successfully plan and execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Pioneer testing and deployment of innovative media channels and tools
• Collaborate closely with internal teammates in Creative and Analytics teams to drive successful creative strategy and analytics measurement
• Collaborate cross-functionally with SEO counterparts to drive successful cross-channel marketing strategy for clients
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Leverage various tools to maximize efficiency and effectiveness of Paid Media accounts
• Serve as the lead point of contact for all things Paid Media for your assigned clients; lead biweekly and ad hoc client calls to build and maintain strong client relationships
• Successfully retain and grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Understand the client’s industry, audience, and goals and stay on top of industry changes, trends, and best practices
• Play a close role in sales enablement, including identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboardings
• Effectively delegate support tasks to junior teammates; manage quality assurance for teammates’ work and ensure clients receive high-quality deliverables
• Directly manage 1-2 Paid Media teammates in some cases
• Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and collaboration with Associate Directors and Senior Director of Paid Media

—What We’re Looking For—

• 5+ years of experience managing Paid Search AND Social campaigns (main platforms: Google, Meta, LinkedIn, TikTok)
• Previous agency experience is a must-have
• 3+ years of client-facing experience; strong comfortability being client-facing
• Strong experience driving and leading paid media account strategy
• Strong testing and innovation mentality
• Experience collaborating with Creative resources and contributing to creative briefs and driving paid social performance creative
• Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
• Experience with Google Tag Manager and Supermetrics is a plus
• Strong analytical skills, technical knowledge, and attention to detail
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity to guide research and inform technical work
• Outstanding time management and organization skills
• The ability to accept constructive criticism professionally and learn from edits
• Comfort with constant personal and professional growth