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Mistplay
Marketing & Sales 1h ago

Senior User Acquisition Manager (Korea, Japan, APAC)

Mistplay
SeoulSeoul
Full-time
Not Disclosed
Senior-Level
VT

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Job Description

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Key Skills Required

Master these to land this role

Cross-Functional CollaborationPerformance MarketingData-Driven InsightsMobile User AcquisitionSDK Networks

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We are looking for a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.

Responsibilities:

  • Lead data analysis and optimize UA campaigns based on internal performance KPIs.

  • Regularly monitor, assess and present in-depth reports on campaign performance to company stakeholders.

  • Provide input and data-driven insights into creative development.

  • Manage relationships with existing partners and identify new platforms and opportunities to enhance campaign performance.

  • Engage closely with the Creative, Sales, Product, and Data teams, fostering a cohesive approach to align on company goals and strategies.

  • Stay up-to-date on the latest user acquisition trends, market dynamics, and emerging platforms in Korea & Japan.

Requirements:

  • 4-7+ years of experience in mobile user acquisition, with a strong track record of driving results.

  • Proven ability to manage UA campaigns across multiple platforms, effectively handling substantial budgets.

  • In-depth knowledge of mobile advertising technologies, including attribution tools and platforms.

  • Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies for user acquisition.

  • Hands-on experience with SDK networks, DSPs, SSPs, and major platforms such as Facebook, Google, and others relevant to the Japanese market.

  • Experience with SDK networks, DSPs/SSPs, and major UA platforms.

  • Exceptional communication skills, with the ability to collaborate effectively across cross-functional teams and provide clear, concise reporting.

  • Bilingual in English + Korean or Japanese (both written and spoken).

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Mistplay (operating at mistplay.com) is a mobile gaming rewards platform engineered for gamers and advertisers alike. Founded in 2016 and headquartered in Montreal, Mistplay bridges the gap between casual mobile gaming and real-world incentives by enabling players to earn gift cards and rewards through gameplay. Unlike traditional gaming apps that focus solely on entertainment, Mistplay transforms in-app engagement into tangible financial benefits, such as PayPal cash, Uber rides, or DoorDash credits. Under the hood, the platform partners with game studios, publishers, and brands to integrate reward mechanics into mobile titles, while its proprietary app aggregates earnings and cash-out options. This allows gamers to monetize their leisure time, while game developers and advertisers gain access to highly engaged audiences. Backed by GrowthCurve Capital in 2021, Mistplay has scaled rapidly, doubling its employee headcount in 2023.

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