Global Ad Ops Manager
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Job Description
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Global Ad Ops Manager is proficient in tracking & measurement including setup, QA, pixels, and creative, across various digital media channels and platforms. Their expertise ultimately drives highly effective outcomes for Goodway clients through the strategic design, implementation, and execution of multi-channel digital campaigns.
Working closely with an Associate Media Director, you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric, and strategic campaigns, recommendations, and insights.
What You'll Do
Strategic Ad Operations:
- Manage end-to-end execution and monitor multi-channel media campaigns on various platforms (e.g., Google Ads, social media platforms, programmatic platforms), including campaign set-up, trafficking, and ongoing optimization.
- Familiar with ad operations processes and best practices.
- Conduct thorough quality assurance checks to ensure accuracy and consistency of ad creative, tracking tags, landing pages, and campaign settings. Troubleshoot any issues or discrepancies promptly and effectively.
- Ensure campaigns are launched on time, pixels are placed, and creative assets are implemented correctly.
- Implement tracking mechanisms and generate performance reports to monitor and evaluate campaign effectiveness and continuously improve.
- Embrace a test-and-learn approach, scaling new ad ops strategies and exploring expansion opportunities while staying aligned with the comms strategy (e.g. betas).
- Act as a technical ad ops expert in various DSPs, tools, and tactics, with the ability to resolve complex troubleshooting and platform issues.
Client Service:
- Understand client's business goals and customer journey and develop comprehensive ad ops plans aligned with client goals using extensive knowledge of ad operations.
- Anticipate client needs and analyze data to proactively offer innovative solutions and recommendations to drive their success.
- Present campaign analysis and insights to clients when needed, addressing their concerns and demonstrating the effectiveness of solid ad ops strategy.
- Translate media objectives and strategies into ad ops recommendations across ad formats, such as video, audio, display, native, CTV, etc.
Cross-Functional Collaboration:
- Collaborate with other Channel Media Managers to optimize media holistically across all channels and platforms, delivering a consistent and cohesive consumer experience and optimizing business outcomes.
- Work closely with Strategy/Planning to manage overall campaign set-up and measurement and provide optimization recommendations.
- Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
Thought-Leadership:
- Contribute to discussions, providing input to help shape and refine Ad Ops commitments and standards for effective media activation.
- Implement ad ops best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in advertising operations.
- Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.
What You Bring
- A Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in digital advertising operations, campaign management, or ad operations roles within an agency or digital marketing environment.
- Strong knowledge of ad platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic platforms.
- Proficiency in ad trafficking, ad tagging, campaign setup, and troubleshooting.
- Familiarity with ad serving platforms, ad verification tools, and third-party ad servers.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with strong organizational and project management skills.
- Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines.
- Problem-solving skills and the ability to resolve technical issues efficiently.
- Familiarity with HTML, JavaScript, and tracking pixels is a plus.
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Goodway Group
View Company ProfileGoodway Group (operating at goodwaygroup.com) is a Connected Commerce platform engineered for retail and consumer packaged goods (CPG) brands seeking to bridge the gap between digital marketing and in-store performance. Founded in 1929 by Milton Wolk as a printing business, the company has evolved into a 95+-year-old independent partner headquartered in New York, specializing in aligning media, data, and in-store execution to drive measurable sales growth. Unlike traditional marketing approaches that treat physical and digital channels in silos, Goodway Group integrates these touchpoints, providing retailers with granular visibility into local-level performance and clearer insights into what influences consumer behavior on the modern shelf. Under the hood, the platform leverages proprietary tools and analytics to connect media investment with real-time in-store execution, enabling brands to optimize their strategies dynamically. This allows CPG and retail brands to achieve incremental revenue growth by ensuring their marketing efforts resonate effectively across both digital and physical retail environments. While specific funding details are not publicly disclosed, the company has been recognized as an Ad Age Best Place to Work, six times, underscoring its commitment to fostering a culture that prioritizes employee success as a driver of client outcomes.
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