Senior Client Director

About Us

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history, recognized as AdAge's 2026's BEST PLACES TO WORK. With leading data-driven and technology-enabled digital media and marketing services, our diverse team includes digital strategists, media practitioners, technologists, and data scientists.

The Role

The Senior Client Director (SCD) is the senior-most client leader responsible for stewarding mid to large-size full-funnel media partnerships across high-growth categories such as consumer brands, specialty retail, QSR, and multi-location retail. This role owns the strategic direction, channel strategy, investment architecture, relationship leadership, and business growth for key accounts, ensuring every media recommendation is grounded in consumer insight, category dynamics, and measurable outcomes.

Experience with quick-service restaurants, fast casual, franchise, retail, hospitality, or other multi-location brands is strongly preferred, as this role requires balancing national brand priorities with local and market-level execution needs.

The SCD is accountable for defining channel mix, investment allocation frameworks, and cross-channel orchestration models that translate business goals into holistic media strategies. This role unifies internal teams across strategy, media, analytics, measurement, and creative partners to deliver cohesive, outcome-driven programs.

As the primary executive contact for clients, the Senior Client Director ensures Goodway is seen as a proactive thought partner, delivering clarity, innovation, and confidence in every engagement.

Key Responsibilities:

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives.
• Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights.
• Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion.
• Orchestrate cross-functional teams including Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach.
• Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation.
• Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions.
• Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value.
• Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations.
• Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio.
• Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills.
• Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.

Requirements

What You Bring:

• Senior-level client leadership experience in an agency environment.
• 8+ years of experience in client strategy, media strategy, account leadership, or a related client-facing role.
• Experience managing complex, full-funnel media partnerships across consumer brands, specialty retail, QSR, restaurant, franchise, hospitality, or multi-location retail.
• Ability to translate business goals into integrated media strategies that connect to measurable outcomes.
• Experience leading executive-level client relationships and serving as a proactive strategic advisor.
• Strong commercial mindset, with experience supporting revenue growth, forecasting, renewals, upsells, or account expansion.
• Ability to lead cross-functional teams across client strategy, media activation, analytics, measurement, and external partners.
• Strong understanding of how consumer behavior, category trends, competitive dynamics, and market-level insights shape media strategy.
• Comfort navigating fast-moving, high-volume accounts with multiple stakeholders, priorities, and workstreams.
• Strong executive communication skills and the ability to simplify complex media, measurement, and performance stories for senior audiences.
• Experience mentoring, coaching, or managing Client Strategy team members.

Preferred Experience:

• QSR, fast casual, restaurant, franchise, retail, hospitality, or multi-location account experience.
• Experience balancing national brand strategy with local, regional, or market-level media execution.
• Experience supporting high-growth consumer brands or multi-location businesses.
• Experience leading QBRs, annual planning, quarterly strategy refreshes, and executive-level business reviews.
• Experience supporting new business pitches, account growth, or strategic expansion opportunities.