GTM Lead, DACH (Germany, Austria, Switzerland) at Mistplay

About Mistplay

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers comes here to discover new games, earn rewards, and redeem them for gift cards. Gamers are rewarded for their time and money spent within the games.

Role Overview

The GTM Lead, DACH sits within Mistplay’s EMEA Growth team and is responsible for launching and running Germany’s growth engine across Android and iOS, with Austria and Switzerland in scope once Germany’s model proves successful. You will report to the General Manager, EMEA.

Key Responsibilities

Germany is the largest Android gaming market in Western Europe, and Mistplay is investing heavily in this region. Initially, you will oversee every aspect of the growth flywheel—advertiser budgets, player rewards, creative output, and operational rhythm—tracking performance, identifying issues, and driving fixes through User Acquisition (UA) and Product teams. As Germany’s revenue and margins prove out, direct operational control of these levers will transfer to you.

What You’ll Do

• Own Germany’s iOS launch readiness, including catalog seeding, store presence, UA, Product, and creative elements required for the launch.

• Set audience priorities and return thresholds for German UA, holding the existing EMEA UA team accountable for meeting them.

• Secure Product capacity for Germany from a centralized team with competing priorities, making the case, advocating for it, and following up when the answer is no.

• Diagnose where the funnel breaks downstream of the install and collaborate with Product and the agency to fix it, using cohort economics, payback curves, and channel-level yield data.

• Direct the German creative agenda through internal teams and creative agencies, determining what to test, incorporating local nuances, and analyzing performance, including a push into high-ARPU genres like Strategy and RPG.

• Monitor the health of the German advertiser catalog with Commercial, flagging gaps early and pushing for fixes to ensure returning and new partners have access to real player liquidity.

• Close the gap between what German players spend and what Mistplay can measure by pushing for webshop and direct-to-consumer payment data integration into performance reporting.

• Keep a daily watch on the German offer and reward mix, including non-gaming inventory, flagging underperforming elements, and working with the non-gaming supply team to improve revenue per player.

• Build the case for expanding into Austria and Switzerland once Germany’s model proves successful, and partner with the GM EMEA on the transition of operational control.

What You’ll Bring

• Deep, hands-on experience running UA, commercial, or rewards operations in Germany. This role requires someone who can take direct control of these levers as the scope expands.

• Experience setting direction and holding functions accountable for delivery, such as UA teams, creative agencies, or Product roadmaps, including sharp briefing, reading feedback, and pushing for results.

• Comfort with being measured on a blend of acquisition, product, and commercial outcomes rather than a single metric. You think holistically about what moves the entire flywheel.

• Native German speaker with a current, lived understanding of German consumer behavior, competitive dynamics, and business culture. Fluent in English for wider team collaboration.

• Experience in rewarded, loyalty, offerwall, or performance ad tech, with fluency in value-based bidding, MMP (Mobile Measurement Partners), and attribution stack tools like Adjust, AppsFlyer, Singular. Familiarity with iOS measurement constraints such as SKAdNetwork and AEM.

• Based anywhere in Europe with regular time spent in Germany to stay immersed in market dynamics.

Why Mistplay?

Mistplay fosters a fun, growth-driven culture with a team of smart, dynamic, and enthusiastic people. We use data to learn, improve, and adapt, encouraging everyone to share ideas, push boundaries, and take calculated risks. Perks include team lunches, game nights, company-wide events, and more.