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Business Development Manager – LoyaltyPlay

Mistplay
LondonLondon
Full-time
Not Disclosed
Mid-Level

Job Description

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What you’ll do at Mistplay

As the Senior Business Development Manager, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

  • Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.

  • Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.

  • Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.

  • Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.

  • Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.

  • Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.

  • Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

  • Experience: 2+ years in business development, strategic partnerships, or corporate development.

  • Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

  • Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.

  • Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.

  • Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.

  • Tech Stack Proficiency: Experience with CRM software (Salesforce, HubSpot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).

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Mistplay (operating at mistplay.com) is a mobile gaming rewards platform engineered for gamers and advertisers alike. Founded in 2016 and headquartered in Montreal, Mistplay bridges the gap between casual mobile gaming and real-world incentives by enabling players to earn gift cards and rewards through gameplay. Unlike traditional gaming apps that focus solely on entertainment, Mistplay transforms in-app engagement into tangible financial benefits, such as PayPal cash, Uber rides, or DoorDash credits. Under the hood, the platform partners with game studios, publishers, and brands to integrate reward mechanics into mobile titles, while its proprietary app aggregates earnings and cash-out options. This allows gamers to monetize their leisure time, while game developers and advertisers gain access to highly engaged audiences. Backed by GrowthCurve Capital in 2021, Mistplay has scaled rapidly, doubling its employee headcount in 2023.

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Business Development Manager – LoyaltyPlay at Mistplay | HireSkys