Senior Product Designer

About the role

You’ll be embedded in our Core Experience team, partnering with Product, Engineering and Data Analytics to own meaningful areas of the ZOE app end-to-end, from ambiguous problem to shipped experience.

This is a senior individual contributor role. You’ll own complex, strategically important work with little day-to-day direction, and be trusted to set the direction within your areas and to bring the team with you.

You’ll work across both big and small bets: improving existing journeys, but also taking loosely defined problems and generating a wide range of concepts and directions before narrowing in. We’re looking for someone genuinely creative — who can move quickly when the problem is clear, and open it right up when it isn’t. This is not a role for someone who only wants to optimise.

We take a scientific approach, so much of what we ship gets A/B tested. You’ll need strong design convictions, while being willing to let evidence change your mind.

What You’ll Be Doing

Shape the right solution

• Turn loosely defined problems into clear, compelling product experiences.
• Explore genuinely different directions before converging, and challenge the initial hypothesis when needed.
• Move comfortably between big bets and small experiments, knowing when to explore broadly and when to make a focused improvement quickly.
• Bring strong product judgement, grounded in a real understanding of our users, our science and the wider market: know what matters, make sensible trade-offs, and know when to keep exploring versus move forward.
• Work with Product and Data Analytics to shape A/B tests, understand what moved the needle and use the results to decide what happens next.

Create exceptional app experiences

• Design high-quality native experiences for iOS and Android, with strong visual and interaction craft.
• Translate complex behavioural and scientific concepts into experiences that feel simple, engaging and motivating.
• Make data feel rewarding and valuable rather than clinical — scores, trends and states understood at a glance, so people feel encouraged, not judged.
• Prototype to test ideas and answer questions, not just present solutions.
• Work closely with engineers through implementation, keeping the experience coherent with patterns across the rest of the app and contributing to our Design System.

Own work through to impact

• Create momentum and keep work moving: set clear expectations with your team and stakeholders, and keep people informed as things progress.
• Make your thinking easy to follow — explain complex problems and design decisions so the wider team can make good calls, and bring people with you rather than presenting at them.
• Run usability testing and turn findings into clear recommendations, partnering with UX Research when needed.
• Understand how your work performs after launch and use what you learn to improve it.
• Raise the bar around you: set the standard through your own work, share what you learn, and help improve how we work as a team.

What You’ll Bring

• Have strong end-to-end consumer native app work in your portfolio, and can talk honestly about it — the thinking, the trade-offs, what you cut and what you’d do differently.
• Are genuinely creative — you generate real range, not variations on one idea.
• Are energised by ambiguity and comfortable questioning the idea you were handed.
• Have experience designing for habit or behaviour change.
• Think in user problems, flows and behaviours rather than screens.
• Have strong product judgement and can balance user needs, business goals, evidence and craft.
• Communicate with clarity and bring people with you — your thinking is easy to follow, challenge and build on.
• Can independently take work from an ambiguous starting point through to a high-quality shipped experience.
• Are low-ego, pragmatic and take ownership through to the end.
• Use AI tools where they genuinely make you better or faster, and know where they don’t.