Germany Lead, Marketing & Communications

🚀 Why this role matters

ZOE is expanding into continental Europe, and Germany is our flagship market.

We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature.

We already see strong organic brand search and consumer demand across Germany. Now, we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence.

This isn't a maintenance role, nor is it about delegating to agencies from a distance. You will be ZOE’s most senior marketing and communications lead in-market, standing up our brand narrative, tier-1 media presence, and growth strategy from a blank page.

🎯 About the role

As our Germany Lead, you will hold total ownership over our market entry (~75% focus) whilst lending senior capacity to major cross-market science and brand moments (~25% focus).

• You are a senior individual contributor (IC) with 5–10 years’ experience. "Manager" reflects your seniority and strategic autonomy, not managing direct reports. You build, execute, and own.

• You own local PR, media relations, and brand strategy, whilst acting as the in-market lead who briefs and collaborates with central UK/US performance, creative, and lifecycle marketing teams.

• You will report directly to the GM of International Growth, with the Head of Global Comms as your key PR/Comms partner.

👥 The team

You’ll be joining a supportive, senior global team spanning PR, Corporate Communications, Brand, Performance, Science, and Product. Whilst you will operate independently on the ground in Germany, you'll be backed by a world-class engine in the UK and US providing a constant pipeline of clinical research, spokesperson availability, and proven playbooks to adapt for your market.

🛠️ What you will do

1. Own the Germany market entry (~75%)

• Growth Strategy & Briefing: Act as the in-market strategist. Partner with Finance and brief central Lifecycle and Performance teams to test local commercial levers (pricing, email programmes, local campaigns).

• PR & Media Office: Build relationships with Tier-1 German consumer, health, trade, and national journalists. Pitch stories, secure coverage, and run product gifting and media events.

• Brand Localisation: Adapt ZOE’s science-led story for the German consumer mindset—creating a bespoke market-entry strategy rather than translating UK copy.

• Agency & Ambassador Management: Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as required.

2. Company-Wide & Cross-Market Support (~25%)

• Support major cross-market science publications, product launches, and reactive press office work.

• Draft high-impact briefing documents, opinion pieces, press releases, and Q&As in both German and English.

• Share EU market insights and playbooks in both directions across the organisation.

📋 Who you are

• Language Precision: Native or certified C2 German (capable of localising complex scientific and health concepts with total precision) AND fluent C1/C2 English (our primary internal working language).

• Proven Track Record: 5–10 years’ experience launching or scaling a consumer brand in Germany (ideally in health, wellness, nutrition, science, or consumer tech).

• Tier-1 Media Network: Strong existing relationships with German journalists and a proven track record of landing major press coverage.

• Commercially Minded: You measure success by business outcomes (brand search, web traffic, sign-ups, agency efficiency), not just impressions or AVE.

• A True "Doer": High autonomy, comfortable operating without a local team, and excited to build a market presence from scratch.

The Nice-to-Haves

• Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and consumer data privacy expectations (DSGVO).

• Additional European languages (Spanish, French, Italian, or Nordic languages).

• Previous experience navigating a matrix remote organisation across time zones (UK/US).

🎯 What Success Looks Like

• By Month 3: A signed-off German market-entry strategy, an active network of Tier-1 German press contacts, and scoped commercial growth tests.

• By Month 6: Live PR and marketing campaigns in Germany, early Tier-1 media placements, measurable brand search growth, and a draft playbook for further expansion.

• By Month 12: A self-sustaining, repeatable German marketing playbook driving revenue and awareness, reviewed at C-suite level.

💼 What we offer

• Competitive Base salary & Equity

• Remote-First Flexibility (work from home anywhere in Germany or UK)

• Comprehensive Benefits Package

• Direct Impact on expanding world-class health science into Europe