Senior Manager, Content & Communications

As our Senior Manager, Content & Communications, you will own how Spekit tells its story. You'll take our positioning, customer insights, and point of view and transform them into compelling content and conversations that position Spekit as the voice revenue and enablement leaders listen to.

You'll act as the connective tissue between Product Marketing and Demand Generation. Product Marketing provides the messaging, personas, and market insights, while you'll turn these into narratives, thought leadership, and campaign content. Demand Generation will take these to market. Additionally, you'll oversee our social presence and lay the foundation for PR and earned media.

This is a senior, hands-on individual contributor (IC) role reporting to the head of Marketing. You will establish the overall strategy and quality standards, directly author high-impact content pieces, and leverage AI tools to scale content production effectively. We are looking for someone with strong editorial judgment who can use AI to accelerate output without compromising quality.

What You'll Do:

• Own Spekit's content strategy across the full buyer and customer journey, from first touch through adoption, advocacy, and expansion, mapped to our personas and funnel stages.
• Audit existing content, identify gaps, and build a content roadmap tied to campaigns, launches, and pipeline goals.
• Convert positioning and audience insights from Product Marketing into compelling narratives, POVs, and thought leadership that keep buyers engaged.
• Write and produce flagship assets such as research reports, guides, ebooks, POV pieces, customer stories, video, and podcasts, using AI tools for scripting, editing, and scaling production.
• Set the quality bar for AI-assisted content: direct the tools, edit critically, and ensure everything published sounds human, aligns with our brand, and is worth reading. Balance SEO and AEO needs with content written for people.
• Own social strategy and execution, including our calendar, social listening, community engagement, and the LinkedIn presence of our CEO and leadership team.
• Own PR and earned media as a secondary focus: bylines, podcasts, speaking opportunities, awards, media relationships, and comms plans for announcements and product launches.
• Define how we use each channel to ensure intentional messaging across email, social posts, blogs, and press releases.
• Collaborate with Demand Generation on campaign content and with Product Marketing on launches, ensuring every launch contributes to a larger story.
• Partner with Customer Success to capture and tell customer stories, turning real outcomes into proof points across our content.
• Oversee voice and tone, and act as a steward of our brand style guide, ensuring consistency across web, social, events, and ads with the help of AI tools and agency partners.
• Manage agencies and freelancers, and measure performance through engagement, organic and AI search visibility, share of voice, and content’s influence on pipeline.